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Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
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Optimizing interaction channels and drive-to-web incentives
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Optimizing interaction channels and drive-to-web incentives
An increasing number of companies understand the benefits of offering pertinent online information a …
May 4, 2004
3
min read
Automating Your Organization: A Few Pointers
Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may b …
May 4, 2004
3
min read
Setting good performance measures, a practice that guarantees success!
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Setting good performance measures, a practice that guarantees success!
With the maturity of the Internet, it is now possible to better use Web performance measurement tool …
April 6, 2004
2
min read
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