Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
Avinash Kaushik presents his vision of web analytics. In fact, for his die-hard fans of his blog, of …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …
Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …
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AdWords vs Google Analytics: Clicks vs Visits
When we try to compare the data collected by AdWords with those of Google Analytics , we arrive at d …
SEO: Top 4 technical requirements for your CMS
Here are -in a simplified way- 4 SEO requirements for a content management system (CMS) (in order of …
Search engine ergonomics – part 1/3
Search engine ergonomics is not in its infancy and, at present, ergonomic recommendations for search …
Having a word in Exact and Broad on Adwords: useless?
I'd like to close the discussion about using multiple targeting options for the same keyword (i.e. h …
Make a good 404 page – 10 tips
The 404 page always gives the impression of having arrived in an uncharted part of the Internet. A k …
Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …
The web is going green
We talk a lot about web 2.0, social networks and user-generated content. Along with the gargantuan g …
Design an ergonomic homepage
The homepage is usually the most visited page of a website. It is often the first page that we consu …
Bounce rate influences revenue
I went to test the new features of Google Analytics as soon as they went online last week and they a …
Top 28 Visio Keyboard Shortcuts
For Visio lovers…or those who have no choice but to use it, here is a resource to improve your relat …
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
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With Google Analytics, there's no more reason not to measure!
Although the free tool has been around for two years now and not a day goes by without an article ta …
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Subscribe to YouTube now possible with a Google account
The challenge of any acquisition is of course to succeed in integrating the acquired entity in order …
SEO and Web Analytics: it takes two!
Do you optimize your web site for search engines? If so, you probably notice that the competition in …
Trends 2007: User Generated Content Powers Business
Internet users were the personality of the year 2006 of the prestigious Time Magazine. They have ind …
Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …
Business philosophy: Google vs. Microsoft
Following a conversation with the journalist from Les Affaires newspaper Jérôme Plantevin, I share w …
The web of millennials
The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …
Business Etiquette in Sending Email
TechRepublic mailing list contributor PenguinVitamins has compiled a list of things to avoid when se …
CMS and Accessible Relationship Marketing
In previous articles, I discussed the irrefutable advantages of using a content management system (C …