RDV Media – A busy day and some heated debates
Yesterday was the first Infopresse media day. I reached about 750 people from all types of media (TV …
Visits, sessions and page views in Google Analytics
First of all, let's start with a brief reminder of the definitions of the expressions used above. On …
The brainstorm or the attack of a problem in commando mode
From one to many
Ergonomic best practices for newsletters – 2 of 2
The third edition of the E-mail Newsletter Usability study , by Amy Schade and Jakob Nielsen of the …
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Google Adwords: what kind of auction is it?
The release of Dr. Hal Varian’s video about the AdWords auction a few weeks ago generated a little b …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
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The 5 levels of site optimization (part 2 of 3)
In this second part, we will review the first two levels of the optimization pyramid, proposed by Br …
The 5 levels of website optimization (part 1 of 3)
This weekend, I took advantage of the rain to help my wife book an opera ticket for her next trip to …
The account manager's dilemma...
… or how to manage both client and team expectations.
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
The 10 tips to make your project a real disaster!
At Adviso, we have ergonomists, SEO experts, SME experts, SMO experts, performance measurement exper …
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The importance of user-generated content
According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in t …
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Innovation at Adviso
Last month was the Infopresse 360 innovations day with guest star Malcolm Gladwell.
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
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Internet: the lifeline of advertising in this time of recession
There are times when companies have no choice but to rationalize in order to successfully keep the s …
Google Analytics rolls out Enterprise Class Features
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
The 5 main performance indicators for an e-commerce site (2 of 2)
Today I am completing the second and last part of the performance indicators part of my series. I in …
Tool – ‘window resizer’ for Firefox
What is the resolution of your screen or screens if you are lucky? Designers and site developers ver …