How visitors judge your site: 6 factors related to intuition and emotions
Investing more time on a site is a decision. A decision that we make several times a day. However, t …
The difference between Google Analytics goals and Adwords conversions (2 of 2)
Today I complete the rest of my article on The difference between Google Analytics objectives and Ad …
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ConFoo: Think Mobile First, Build Later
This is what Karl Dubost proposed during his presentation at ConFoo on March 11th. With an increasin …
New version of Google Analytics!
Google has accustomed us to an annual Google Analytics update, usually around the time the trees beg …
Review of Data Analysis with Open Source Tools by Philipp K Janert
Whether analyzing data is part of your everyday job or one of your projects needs specific data anal …
2011 trends according to Adviso
Like every year, Adviso makes its annual predictions and this year we have identified 6 major trends …
Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
Foursquare, Gowalla, Facebook Places: the battle of geosocial networks
Geolocation has been a major issue in any retail web strategy for 3 years, the objective is to be pr …
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The purchase of keywords: a must in e-commerce
E-commerce sites have a little something that marketers particularly appreciate: they generally don' …
Why e-commerce and the purchase of keywords go hand-in-hand
E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …
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Group buying: the renaissance of an old economic concept
Any restaurant manager will agree that it’s better to have your restaurant filled with customers tha …
Emerging from the shadows of a new medium: the web documentary
The web documentary, even if it is difficult to define , seems above all to be an emerging journalis …
Twitter User Behavior Survey Results – Typical Profile Part
This is the 1st article in our series of 4 presenting the results of the survey on user behavior on …
Analysis and reflections on privacy and new technologies
What is privacy, its issues and why protect it? By Laurent Jacobs
AdTwit: if Twitter had its ad server
One of the biggest mysteries on the web for the past 2 years is the issue of Twitter monetization . …
5 steps to go from conversation to conversion
It is within the framework of Infopresse Day on the theme of the participatory web that Jean-Françoi …
My 5 SEO wishes to Google
Improve Google Webmaster Tools
The qualities to be a good web project manager
I have often wondered what qualities a project manager should have to be able to assume his role cor …
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
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Google Analytics celebrates Christmas early
Remember the string of new features that Google Analytics offered us almost two months ago and that …
Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
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A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely …
Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
The essential tools of a web strategist
Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Él …