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The importance of user-generated content
According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in t …
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Innovation at Adviso
Last month was the Infopresse 360 innovations day with guest star Malcolm Gladwell.
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
Google Analytics rolls out Enterprise Class Features
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
The 5 main performance indicators for an e-commerce site (2 of 2)
Today I am completing the second and last part of the performance indicators part of my series. I in …
Tool – ‘window resizer’ for Firefox
What is the resolution of your screen or screens if you are lucky? Designers and site developers ver …
Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
Pushing the Limits of Google Analytics: Regular Expressions – Part 1
Using Google Analytics without taking advantage of regular expressions is a bit like listening to a …
The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
Infopresse 360 Day on Web Analytics: WA Hard by Stéphane Hamel?
As part of the infopresse conference on Web Analytics, Stéphane Hamel gave us a presentation that fi …
Performance measurement 2.0
For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …
Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference
Jacques Warren was commissioned to introduce Web analytics (WA) to the people in the room. He asks v …
Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
Avinash Kaushik presents his vision of web analytics. In fact, for his die-hard fans of his blog, of …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …
Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …
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AdWords vs Google Analytics: Clicks vs Visits
When we try to compare the data collected by AdWords with those of Google Analytics , we arrive at d …
SEO: Top 4 technical requirements for your CMS
Here are -in a simplified way- 4 SEO requirements for a content management system (CMS) (in order of …