The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager
ANALYTICS AND MEASUREMENT
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Profit or profitability? Measure the real value of a campaign
“This campaign is bringing a slightly lower return on investment, but it’s a lot more profitable!”
Why You Should Seriously Consider Google Analytics Premium
Good news, as announced by our press release , we are now part of the very select club of authorized …
Google Analytics Summit 2014: What's New?
Adviso and all the other certified Google Analytics partners were invited to San Francisco to attend …
Managing an online catalog well: can we do without a “Products” section?
A large number of companies that want to offer their products or services online provide their site …
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Getting to Know Faceted Search to Better Manage an Online Catalog
E-commerce catalog management is an activity that generates results, risk, and which is probably the …
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E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
When flat design harms ergonomics
From 18 months, my son was able to unlock my iPhone by sliding his finger on the screen. And he wasn …
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, rec …
How to prepare for Bill C-28 (Canada's anti-spam law)?
As we will soon be celebrating the 3rd anniversary of the adoption of Bill C-28, I would like to tak …
What Facebook can teach us about iterative web design
As we know very well, the developers at Facebook are not standing still and are constantly looking f …
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Video conference: 6 opportunities to seize for SMEs in web marketing
CONTENT & SEO A conference that dates from 2012 but is still relevant. It was the final conferen …
Designing Websites with Safari (In-App) in Mind: The Browser Embedded in iOS Apps
If you use an iOS device (the OS still generating, even 2 years after our article, 70-80% of mobile …
What to choose to build your website: a framework, a CMS, an e-commerce system, a CXM solution?
How to build a website? For each site, the answer may be different, depending on a host of factors. …
Showrooming vs. ROPO effect : Naviguer les inconforts irrésolus de la vente multicanaux
Quand vient le temps de planifier une stratégie de vente en ligne, plusieurs décideurs ont peur de v …
Google I/O 2013: Google positions its pawns on the travel chessboard
Google's highly anticipated annual conference in San Francisco, Google I/O 2013 , took place over th …
Web portrait of Quebec tourist destinations (ATR) 2013
We are pleased to share with you a study conducted by Adviso on the web presence of the 22 regional …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
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Performance media buying – Boomerang Conference 2013
I am pleased to share with you my conference on performance media-buying presented yesterday at Info …
4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly
Carrying out a Web project is increasingly complex: an army of specialists must design and produce a …
When hyperconnectivity leads to social alienation
It was casually wasting my time on Facebook that I came across this 4Chan status that reported that …
When hyperconnectivity leads to social alienation
C’est en perdant nonchalamment mon temps sur Facebook que je suis tombé sur ce statut de 4Chan qui r …
Web design: Is this the end of Photoshop? Five facts and four alternate approaches
The explosive growth of mobile devices has created a need to develop sites using responsive design. …