Google Tag Manager the tool that will move the web analytics industry
Good news: Google has just launched Google Tag Manager (GTM), a tool that will allow you to manage a …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
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Newsletter: 5 tactics to entice your customers to buy again
BUSINESS STRATEGY
Posting on Facebook to get likes or for branding?
“Hey! I got 40 likes on the photo I posted yesterday! Alright, that's all well and good, but does th …
5 types of work organization to manage your web strategy
I was explaining yesterday that Web strategic planning is not just a technical question, but also a …
Web strategic planning, an organizational solution
Monday morning, client meeting for the launch of a Web strategic planning project. We explain our vi …
5 questions about optimizing social presence on your website
Buttons to social presences are increasingly present on websites. However, many questions are raised …
Social Analytics: Google Analytics measures engagement and ROI on social media
It's fresh out of the oven: Google just announced this morning, live from SES New York, a brand new …
5 raisons pour lesquelles le calendrier éditorial est essentiel à une bonne gestion de communautés
Le calendrier éditorial est un outil très pratique (et puissant) pour simplifier la gestion de commu …
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5 reasons to create a style guide instead of traditional graphic models
After talking about the 12 best practices for newsletters , and the ideal width of an email, I'll me …
NETendances: Will the Internet replace television as the main source of information?
We are pleased to join forces, once again, with CEFRIO for the launch of the NETendances report on i …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
CEFRIO releases NETendances “Online entertainment: web TV takes off”
Following our contribution to NETendances: "The craze for social media in Quebec" , it is with renew …
Call Metrics: Offline conversions thanks to your AdWords campaigns
Google announced on July 19, the large-scale deployment for Canada and the United States, of Call Me …
“Adaptive” or “responsive” layout: advantages and disadvantages
More and more people are visiting your site from a mobile device. At the same time, screen sizes are …
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Google Analytics Premium: tailor-made for large companies
Great news at Google, where a new paid and improved version of Google Analytics is offered to major …
Evaluate the ROI of your keyword buying campaign using multi-channel Google Analytics.
Google Analytics is now launching Multi-Channel, we were able to try it before anyone else since we …
Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
The AppStore, trendy, but often overrated!
Before, it was easy. With a presence of more than 80%, not counting the iPod Touch, the iPhone was T …
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Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
How visitors judge your site: 6 factors related to intuition and emotions
Investing more time on a site is a decision. A decision that we make several times a day. However, t …
The difference between Google Analytics goals and Adwords conversions (2 of 2)
Today I complete the rest of my article on The difference between Google Analytics objectives and Ad …
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ConFoo: Think Mobile First, Build Later
This is what Karl Dubost proposed during his presentation at ConFoo on March 11th. With an increasin …
New version of Google Analytics!
Google has accustomed us to an annual Google Analytics update, usually around the time the trees beg …