5 steps guide to run a mobile app install campaign on Google AdWords
Promoting your app when it launches can have an enormous impact on your number of downloads, not onl …
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How to define: objective, strategy and tactics? [Infographics]
A year ago I posted an article defining the terms mission, objective, strategy, and tactic. It’s a p …
Will the new Facebook Reactions change your brand’s social strategy?
Will these little images expressing everything from amusement, to shock, to sadness, change your bra …
Is mass marketing dead?
For several reasons, marketing has evolved tremendously. TV and radio placements at prime time, full …
A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools
Source : Searchengineland.com The paradigm for enterprise marketers and analytics professionals is a …
Disappearance of right-wing Google Adwords ads: the impacts
Major change in the world of Search : As of last Friday (February 19, 2016), Google removed ads that …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Content blocking is the best thing that could have happened to digital marketing
This year, Apple created shock waves in the online advertising industry. Although content blockers ( …
iOS 9 signals the end of mobile applications
In parallel to smartphones, the rise of mobile application stores like Apple’s App Store and Google’ …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Optimize your online shopping experience to reduce cart abandonment
Over the course of this past year, a financially difficult one for many Quebec retailers, it became …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …
5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQue …
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s ta …
2015: Has Google made this the year of mobile?
Have you ever noticed the words " mobile friendly" or "mobile site" in the search results pages on G …
Get ready for the next big changes in web marketing
Last Friday I got up early to attend a session at the 22nd edition of Creative Mornings Montreal, a …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
Programmatic buying and audience data
Amihai Ulman , a programmatic buying thought leader and COO at MASS Exchange, just questioned the us …
The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager
ANALYTICS AND MEASUREMENT
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …