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Recent Analytics & Tracking posts

How-to

Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?

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  • Reading / 7 min.
Tech

From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy

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  • Reading / 8 min.
How-to

Using Consumer Insights for personalization

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  • Reading / 10 min.
Tech

How does Google’s Consent Mode work?

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  • Reading / 10 min.
How-to

Back to the future: Performance measurement for privacy-centric marketing

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  • Reading / 4 min.
Business

Quebec’s Law 25: business cases, legal impacts and solutions

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  • Reading / 8 min.
Business

5 questions to determine the success of a CMO

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  • Reading / 7 min.
Tech

Server-side tagging: What’s the benefit?

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  • Reading / 8 min.
Cookie Apocalypse

Why the performance indicators you use will become unreliable

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  • Reading / 7 min.
Business

Law 25: Understanding the evolution of the regulatory framework

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  • Reading / 12 min.
Tech

Top 10 differences between Universal Analytics and Google Analytics 4

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  • Reading / 6 min.
Business

In 2021, every company should have data strategy!

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  • Reading / 4 min.
Business

Why marketer should go back to media mix modeling (AKA MMM)

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  • Reading / 4 min.
Cookie Apocalypse

Why Marketers Need to Return to Media Mix Models

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  • Reading / 4 min.
How-to

Why the performance indicators you use will become unreliable

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  • Reading / 7 min.
How-to

Why the performance indicators you’re using will become less reliable

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  • Reading / 6 min.
Series

4 Big Reasons to Activate Google Analytics 4 Before 2022

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  • Reading / 5 min.
Cookie Apocalypse

4 Big Reasons to Activate Google Analytics 4 Before 2022

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  • Reading / 5 min.
Tech

Why export your Google Analytics 4 data to BigQuery

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  • Reading / 7 min.
Tech

Why You Should Export Your Google Analytics 4 Data to BigQuery

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  • Reading / 7 min.
How-to

How to ensure a successful transition toward Google Analytics 4?

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  • Reading / 5 min.
How-to

What do you do when you don’t know what to do ?

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  • Reading / 5 min.
Tech

GTM Server Side: Could this be a Customer Data Platform?

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  • Reading / 3 min.
Tech

How to improve business performance by combining business and marketing intelligence in your data warehouse

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  • Reading / 6 min.
Tech

The Difference Between Data Warehouses and Data Lakes

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  • Reading / 6 min.
Tech

What is a Data Lake? (Data Lake)

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  • Reading / 16 min.
Tech

Your Analytics Maturity Level: An Important Compass for Your Analytics Investments

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  • Reading / 5 min.
Tech

What is a Data Lake: A Deep Dive Explanation

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  • Reading / 15 min.
How-to

Covid-19: Data Analysis in Times of Crisis

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  • Reading / 7 min.
Tech

The slippage of third-party audiences

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  • Reading / 9 min.
Tech

The problem with third-party audiences

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  • Reading / 8 min.
Tech

3 MarTech trends to watch in 2020

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  • Reading / 4 min.
Tech

Augmented Analytics: accelerate your time to digital insights activation

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Tech

Augmented Analytics: accelerate your time to digital insights activation

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  • Reading / 4 min.
How-to

Couples therapy as an approach to strategic consulting

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  • Reading / 5 min.
Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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  • Reading / 7 min.
Business

Market share is a bad KPI – Here’s why you should avoid it

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  • Reading / 8 min.
How-to

How to turn your data into actionable insights [Framework]

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  • Reading / 5 min.
Tech

CDPs, powerful data orchestration tools [Infographic]

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Tech

How to create an effective marketing stack?

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  • Reading / 6 min.
Tech

Documenting Your Analytics Tools is More Useful than You Think

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  • Reading / 4 min.
How-to

Data science: Google Analytics and R programming

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  • Reading / 12 min.
How-to

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

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  • Reading / 5 min.
Tech

Building a single customer view is essential. Here’s why and how.

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  • Reading / 9 min.
How-to

Building a single customer view is essential. Here’s why and how.

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  • Reading / 9 min.
Tech

What is Attribution? The Shoe Store Example

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  • Reading / 6 min.
Business

The impact of artificial intelligence start-ups

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  • Reading / 6 min.
Tech

Unifying data from several sources is easy: here’s how.

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  • Reading / 6 min.
Tech

Data analysis: do you need a dashboard?

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  • Reading / 5 min.
Tech

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
How-to

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
How-to

#LifeHack: Avoiding data sampling in campaigns

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  • Reading / 5 min.
How-to

#LifeHack: Why and how to avoid sampling in your campaign data

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  • Reading / 7 min.
Tech

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

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  • Reading / 5 min.
Business

Without a strategic plan, your analytics initiatives are risky

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  • Reading / 4 min.
Series

On which devices do your users convert?

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  • Reading / 3 min.
How-to

On which devices do your users convert?

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  • Reading / 3 min.
How-to

What’s the value of your Facebook posts for your conversions?

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  • Reading / 2 min.
Series

What value do your Facebook posts have for your conversions?

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How-to

Getting started with Facebook Analytics & its omni-channel solution

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  • Reading / 3 min.
Series

Facebook Analytics and its omnichannel solution: Where to start?

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Business

Is the “Call Us” button still relevant?

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Tech

Notoriety: What methods and procedures to measure it?

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Tech

Last-Click is Dead, Long Live Multi-Touch Attribution!

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  • Reading / 5 min.
Tech

Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)

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  • Reading / 6 min.
How-to

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

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  • Reading / 9 min.
Tech

Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM

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  • Reading / 6 min.
Tech

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

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  • Reading / 7 min.
Tech

8 tips to optimize your Facebook campaigns like a #Pro!

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  • Reading / 4 min.
How-to

How to protect your Google Analytics account from language spam

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  • Reading / 2 min.
How-to

How to protect your Google Analytics account from spam in language settings

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  • Reading / 2 min.
Business

4 arguments to convince your senior management to invest in analytics

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Tech

4 arguments to convince your senior management to invest in analytics

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  • Reading / 3 min.
How-to

5 things marketers don’t know about machine learning, but should!

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  • Reading / 8 min.
Tech

Google Data studio, a killjoy for Microsoft Power BI

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  • Reading / 5 min.
Tech

Data visualization made easy with Google Data Studio 360

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  • Reading / 3 min.
Tech

Visualize your data easily and efficiently with Data Studio 360

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Tech

A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools

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Tech

Putting an end to post-click attribution: the case study

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  • Reading / 4 min.
Tech

Getting rid of “post-click” attribution

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  • Reading / 6 min.
Tech

Putting an end to post-click attribution

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  • Reading / 6 min.
Tech

Content blocking is the best thing that could have happened to digital marketing

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  • Reading / 9 min.
Business

Google Adwords: When innovation pays off $60 billions a year

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Tech

Google Adwords: when innovation brings in US$60 billion per year

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Tech

5 specialists to consult to maximize your user experience

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  • Reading / 5 min.
Tech

Why Your Company Will Need a DMP in the Next 3 Years

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  • Reading / 9 min.
Tech

Why Big Query and Google Analytics Premium will ignite the excitement of data scientists and marketers

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  • Reading / 7 min.
How-to

How to use Google Analytics Premium’s BigQuery?

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  • Reading / 3 min.
How-to

How to use BigQuery from Google Analytics Premium?

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  • Reading / 3 min.
Tech

Programmatic buying and audience data

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  • Reading / 10 min.
How-to

The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager

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  • Reading / 8 min.
Business

Profitability or profitability? Concepts to demystify

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Tech

Why You Should Seriously Consider Google Analytics Premium

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Tech

Google Analytics Summit 2014: What's New?

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  • Reading / 8 min.
Tech

4 applications to manage your data on the web and put your social presence in order

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Tech

Overview of monitoring solutions in 2014

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  • Reading / 3 min.
Tech

GOV.UK, the most inspiring e-government on the planet. Here's why.

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  • Reading / 7 min.
Tech

Big data and business intelligence, some ideas that rhyme with ROI

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  • Reading / 3 min.
Tech

Harness the power of Excel for your web-analytics dashboards

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  • Reading / 3 min.
Tech

Google Tag Manager the tool that will move the web analytics industry

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  • Reading / 4 min.
How-to

Explanation of (not provided) in Google Analytics reports – Organic results

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  • Reading / 4 min.
Tech

Social Analytics: Google Analytics measures engagement and ROI on social media

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Tech

The Google Analytics API: free your data

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  • Reading / 4 min.
Tech

Google Analytics Premium: tailor-made for large companies

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  • Reading / 2 min.
Tech

Measure the contribution of the web to your telephone conversions

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  • Reading / 3 min.
Tech

Measure Social Media with Google Analytics and Webmaster Tools

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  • Reading / 3 min.
Tech

The difference between Google Analytics goals and Adwords conversions (2 of 2)

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  • Reading / 2 min.
Tech

The difference between Google Analytics goals and Adwords conversions (1 of 2)

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  • Reading / 3 min.
Tech

New version of Google Analytics!

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Tech

Review of Data Analysis with Open Source Tools by Philipp K Janert

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  • Reading / 1 min.
Tech

Web Analytics increasingly strategic with Google Analytics at the center

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Tech

Google Analytics celebrates Christmas early

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  • Reading / 2 min.
Tech

Google Analytics unveils its new features and shakes its competitors

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  • Reading / 4 min.
Tech

Which pages to test with Google Website Optimizer?

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  • Reading / 3 min.
Tech

Visits, sessions and page views in Google Analytics

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  • Reading / 6 min.
How-to

The “definitive” article on URL rewriting

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  • Reading / 2 min.
Tech

Custom variables in Google Analytics

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Tech

The 10 best articles of 2008 from Adviso's internal blog

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Tech

Google Analytics rolls out Enterprise Class Features

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  • Reading / 3 min.
Tech

The 5 main performance indicators for a content site or a blog (2 of 2)

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  • Reading / 3 min.
Tech

Virtual pageviews in Google Analytics

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  • Reading / 2 min.
Tech

The 5 main performance indicators for an e-commerce site (2 of 2)

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  • Reading / 3 min.
Tech

The 5 main performance indicators for an e-commerce site (1 of 2)

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  • Reading / 2 min.
Tech

Infopresse 360 ​​Day on Web Analytics: WA Hard by Stéphane Hamel?

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  • Reading / 4 min.
Tech

Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference

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Tech

Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference

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  • Reading / 3 min.
Tech

Performance measurement 2.0

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Tech

Arrived at eMetrics, Toronto – a portrait of what lies ahead

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Tech

Measure the success of your Youtube videos

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Tech

AdWords vs Google Analytics: Clicks vs Visits

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Tech

Bounce rate influences revenue

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Tech

Get the exact keyword for Adwords – Review of approaches in Google Analytics

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  • Reading / 5 min.
Tech

With Google Analytics, there's no more reason not to measure!

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  • Reading / 2 min.
Tech

Setting good performance measures, a practice that guarantees success!

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  • Reading / 2 min.
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