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Arrived at eMetrics, Toronto – a portrait of what lies ahead
1L’art de la gestion de projet2Un projet à succès commence par une bonne gouvernance3Cascade, agilité, demandes de changement?

Arrived at eMetrics, Toronto – a portrait of what lies ahead

Analytics & Tracking

After a wonderful 5-hour train ride with ultra-slow WiFi, here we are finally at the Marriott Eaton Center in Toronto: we are at the eMetrics Marketing Optimization Summit. Small disappointment upon our arrival: we believe we meet Avinash, but the one we meet is just a simple Marriott employee. Another thing, I have a Simon Lamarche badge. Flattering, but I like to be myself.


Jean-Sébastien is delighted to attend the eMetrics (and so am I).
  A few meetings already at lunch, Alex Langshur from PublicInsite, Fares Aldik from Bell Solution Web with his colleague Étienne.


Big day ahead:

  • Jim Sterne, eMetrics organizer and founder of the Web Analytics Association. He gives us a quote from Avinash Kaushik about a simple explanation of bounce rate:

“I saw, I clicked, I puked”.

No comments, but so true.

Toronto is a pretty city, I walked there last night. You can see right away that it is a bigger city than Montreal. With its tramway, its large modern and imposing buildings that surround magnificent historic buildings. In any case, this is the view we have from our hotel, Trinity Square.