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Services
Customer Experience (CX)
Digital Strategy Development
Marketing Automation
Website Design & Development
User experience (UX)
Conversion Rate Optimization (CRO)
360 Media
Media and brand recognition
Media and conversion
Media technology
Google Marketing Platform (GMP)
Content marketing
Content strategy
Brand strategy
SEO & Distribution
Consumer analysis
Analytics & data science
Data
Marketing Intelligence
Platforms
Data products
MarTech
Digital transformation
E-commerce
Lead generation
Content creation and distribution
Emerging models
Digital strategy
Clients
About us
Our team
News
Advisory committee
Media
Careers
Insights
Business
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How-To
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Cookie Apocalypse
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Séries
ALLEZ AU FOND DES CHOSES
Recent Analytics & Tracking posts
How-to
01 Nov 2023
Using Consumer Insights for personalization
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04 Oct 2023
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How-to
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Back to the future: Performance measurement for privacy-centric marketing
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How-to
18 Jul 2023
Whitepaper: Improving customer retention through sustainable audiences
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Business
28 Apr 2023
Quebec’s Law 25: business cases, legal impacts and solutions
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Business
03 Apr 2023
5 questions to determine the success of a CMO
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Tech
07 Feb 2023
Server-side tagging: What’s the benefit?
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Cookie Apocalypse
22 Dec 2022
Why the performance indicators you use will become unreliable
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04 Oct 2022
Law 25: Understanding the evolution of the regulatory framework
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Tech
06 Sep 2022
Top 10 differences between Universal Analytics and Google Analytics 4
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Business
03 May 2021
In 2021, every company should have data strategy!
TECHNICAL LEVEL
Reading / 4 min.
Business
05 Apr 2021
Why marketer should go back to media mix modeling (AKA MMM)
TECHNICAL LEVEL
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Cookie Apocalypse
05 Apr 2021
Why Marketers Need to Return to Media Mix Models
TECHNICAL LEVEL
Reading / 4 min.
How-to
25 Feb 2021
Why the performance indicators you use will become unreliable
TECHNICAL LEVEL
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How-to
25 Feb 2021
Why the performance indicators you’re using will become less reliable
TECHNICAL LEVEL
Reading / 6 min.
Series
01 Feb 2021
4 Big Reasons to Activate Google Analytics 4 Before 2022
TECHNICAL LEVEL
Reading / 5 min.
Cookie Apocalypse
01 Feb 2021
4 Big Reasons to Activate Google Analytics 4 Before 2022
TECHNICAL LEVEL
Reading / 5 min.
Tech
11 Jan 2021
Why export your Google Analytics 4 data to BigQuery
TECHNICAL LEVEL
Reading / 7 min.
Tech
11 Jan 2021
Why You Should Export Your Google Analytics 4 Data to BigQuery
TECHNICAL LEVEL
Reading / 7 min.
How-to
30 Nov 2020
How to ensure a successful transition toward Google Analytics 4?
TECHNICAL LEVEL
Reading / 5 min.
How-to
30 Oct 2020
What do you do when you don’t know what to do ?
TECHNICAL LEVEL
Reading / 5 min.
Tech
04 Sep 2020
GTM Server Side: Could this be a Customer Data Platform?
TECHNICAL LEVEL
Reading / 3 min.
Tech
29 Jun 2020
How to improve business performance by combining business and marketing intelligence in your data warehouse
TECHNICAL LEVEL
Reading / 6 min.
Tech
29 Jun 2020
The Difference Between Data Warehouses and Data Lakes
TECHNICAL LEVEL
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Tech
01 Jun 2020
What is a Data Lake? (Data Lake)
TECHNICAL LEVEL
Reading / 16 min.
Tech
01 Jun 2020
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
TECHNICAL LEVEL
Reading / 5 min.
Tech
04 May 2020
What is a Data Lake: A Deep Dive Explanation
TECHNICAL LEVEL
Reading / 15 min.
How-to
10 Apr 2020
Covid-19: Data Analysis in Times of Crisis
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Reading / 7 min.
Tech
03 Feb 2020
The slippage of third-party audiences
TECHNICAL LEVEL
Reading / 9 min.
Tech
31 Jan 2020
The problem with third-party audiences
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Reading / 8 min.
Tech
07 Jan 2020
3 MarTech trends to watch in 2020
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Reading / 4 min.
Tech
06 Jan 2020
Augmented Analytics: accelerate your time to digital insights activation
TECHNICAL LEVEL
Reading / 4 min.
Tech
06 Jan 2020
Augmented Analytics: accelerate your time to digital insights activation
TECHNICAL LEVEL
Reading / 4 min.
How-to
02 Dec 2019
Couples therapy as an approach to strategic consulting
TECHNICAL LEVEL
Reading / 5 min.
Tech
23 Jul 2019
Artificial intelligence in marketing: Get ready for the trough of disillusionment
TECHNICAL LEVEL
Reading / 7 min.
Business
09 Jul 2019
Market share is a bad KPI – Here’s why you should avoid it
TECHNICAL LEVEL
Reading / 8 min.
How-to
29 May 2019
How to turn your data into actionable insights [Framework]
TECHNICAL LEVEL
Reading / 5 min.
Tech
13 May 2019
CDPs, powerful data orchestration tools [Infographic]
TECHNICAL LEVEL
Reading / 1 min.
Tech
08 May 2019
How to create an effective marketing stack?
TECHNICAL LEVEL
Reading / 6 min.
Tech
30 Apr 2019
Documenting Your Analytics Tools is More Useful than You Think
TECHNICAL LEVEL
Reading / 4 min.
How-to
21 Mar 2019
Data science: Google Analytics and R programming
TECHNICAL LEVEL
Reading / 12 min.
How-to
05 Mar 2019
Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace
TECHNICAL LEVEL
Reading / 5 min.
Tech
20 Feb 2019
Building a single customer view is essential. Here’s why and how.
TECHNICAL LEVEL
Reading / 9 min.
How-to
20 Feb 2019
Building a single customer view is essential. Here’s why and how.
TECHNICAL LEVEL
Reading / 9 min.
Tech
06 Feb 2019
What is Attribution? The Shoe Store Example
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Reading / 6 min.
Business
13 Dec 2018
The impact of artificial intelligence start-ups
TECHNICAL LEVEL
Reading / 6 min.
Tech
22 Aug 2018
Unifying data from several sources is easy: here’s how.
TECHNICAL LEVEL
Reading / 6 min.
Tech
16 Aug 2018
Data analysis: do you need a dashboard?
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Reading / 5 min.
Tech
25 Jul 2018
A Brand Analytics Toolkit for the Data-Driven CMO
TECHNICAL LEVEL
Reading / 13 min.
How-to
25 Jul 2018
A Brand Analytics Toolkit for the Data-Driven CMO
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Reading / 13 min.
How-to
28 May 2018
#LifeHack: Avoiding data sampling in campaigns
TECHNICAL LEVEL
Reading / 5 min.
How-to
28 May 2018
#LifeHack: Why and how to avoid sampling in your campaign data
TECHNICAL LEVEL
Reading / 7 min.
Tech
24 May 2018
Is Google Advanced Analysis Close to Adobe Analysis Workspace?
TECHNICAL LEVEL
Reading / 5 min.
Business
12 May 2018
Without a strategic plan, your analytics initiatives are risky
TECHNICAL LEVEL
Reading / 4 min.
Series
26 Apr 2018
On which devices do your users convert?
TECHNICAL LEVEL
Reading / 3 min.
How-to
26 Apr 2018
On which devices do your users convert?
TECHNICAL LEVEL
Reading / 3 min.
How-to
19 Apr 2018
What’s the value of your Facebook posts for your conversions?
TECHNICAL LEVEL
Reading / 2 min.
Series
19 Apr 2018
What value do your Facebook posts have for your conversions?
TECHNICAL LEVEL
Reading / 2 min.
How-to
11 Apr 2018
Getting started with Facebook Analytics & its omni-channel solution
TECHNICAL LEVEL
Reading / 3 min.
Series
11 Apr 2018
Facebook Analytics and its omnichannel solution: Where to start?
TECHNICAL LEVEL
Reading / 2 min.
Business
21 Mar 2018
Is the “Call Us” button still relevant?
TECHNICAL LEVEL
Reading / 5 min.
Tech
10 Aug 2017
Notoriety: What methods and procedures to measure it?
TECHNICAL LEVEL
Reading / 5 min.
Tech
10 May 2017
Last-Click is Dead, Long Live Multi-Touch Attribution!
TECHNICAL LEVEL
Reading / 5 min.
Tech
26 Apr 2017
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
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How-to
18 Apr 2017
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
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Reading / 9 min.
Tech
20 Mar 2017
Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM
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Reading / 6 min.
Tech
15 Feb 2017
How to Bring Google Analytics Back to Its Best with ExactTarget Data Import
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Reading / 7 min.
Tech
06 Feb 2017
8 tips to optimize your Facebook campaigns like a #Pro!
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Reading / 4 min.
How-to
16 Jan 2017
How to protect your Google Analytics account from language spam
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Reading / 2 min.
How-to
16 Jan 2017
How to protect your Google Analytics account from spam in language settings
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Reading / 2 min.
Business
31 Oct 2016
4 arguments to convince your senior management to invest in analytics
TECHNICAL LEVEL
Reading / 3 min.
Tech
31 Oct 2016
4 arguments to convince your senior management to invest in analytics
TECHNICAL LEVEL
Reading / 3 min.
How-to
26 Sep 2016
5 things marketers don’t know about machine learning, but should!
TECHNICAL LEVEL
Reading / 8 min.
Tech
12 Sep 2016
Google Data studio, a killjoy for Microsoft Power BI
TECHNICAL LEVEL
Reading / 5 min.
Tech
04 Jul 2016
Data visualization made easy with Google Data Studio 360
TECHNICAL LEVEL
Reading / 3 min.
Tech
04 Jul 2016
Visualize your data easily and efficiently with Data Studio 360
TECHNICAL LEVEL
Reading / 3 min.
Tech
15 Mar 2016
A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools
TECHNICAL LEVEL
Reading / 5 min.
Tech
08 Feb 2016
Putting an end to post-click attribution: the case study
TECHNICAL LEVEL
Reading / 4 min.
Tech
01 Feb 2016
Getting rid of “post-click” attribution
TECHNICAL LEVEL
Reading / 6 min.
Tech
31 Jan 2016
Putting an end to post-click attribution
TECHNICAL LEVEL
Reading / 6 min.
Tech
23 Nov 2015
Content blocking is the best thing that could have happened to digital marketing
TECHNICAL LEVEL
Reading / 9 min.
Business
22 Oct 2015
Google Adwords: When innovation pays off $60 billions a year
TECHNICAL LEVEL
Reading / 4 min.
Tech
22 Oct 2015
Google Adwords: when innovation brings in US$60 billion per year
TECHNICAL LEVEL
Reading / 5 min.
Tech
07 Sep 2015
5 specialists to consult to maximize your user experience
TECHNICAL LEVEL
Reading / 5 min.
Tech
05 May 2015
Why Your Company Will Need a DMP in the Next 3 Years
TECHNICAL LEVEL
Reading / 9 min.
Tech
20 Apr 2015
Why Big Query and Google Analytics Premium will ignite the excitement of data scientists and marketers
TECHNICAL LEVEL
Reading / 7 min.
How-to
20 Apr 2015
How to use Google Analytics Premium’s BigQuery?
TECHNICAL LEVEL
Reading / 3 min.
How-to
20 Apr 2015
How to use BigQuery from Google Analytics Premium?
TECHNICAL LEVEL
Reading / 3 min.
Tech
18 Nov 2014
Programmatic buying and audience data
TECHNICAL LEVEL
Reading / 10 min.
How-to
13 Nov 2014
The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager
TECHNICAL LEVEL
Reading / 8 min.
Business
15 Oct 2014
Profitability or profitability? Concepts to demystify
TECHNICAL LEVEL
Reading / 5 min.
Tech
03 Sep 2014
Why You Should Seriously Consider Google Analytics Premium
TECHNICAL LEVEL
Reading / 5 min.
Tech
02 Jun 2014
Google Analytics Summit 2014: What's New?
TECHNICAL LEVEL
Reading / 8 min.
Tech
15 May 2014
4 applications to manage your data on the web and put your social presence in order
TECHNICAL LEVEL
Reading / 3 min.
Tech
10 Apr 2014
Overview of monitoring solutions in 2014
TECHNICAL LEVEL
Reading / 3 min.
Tech
24 Oct 2013
GOV.UK, the most inspiring e-government on the planet. Here's why.
TECHNICAL LEVEL
Reading / 7 min.
Tech
04 Dec 2012
Big data and business intelligence, some ideas that rhyme with ROI
TECHNICAL LEVEL
Reading / 3 min.
Tech
14 Nov 2012
Harness the power of Excel for your web-analytics dashboards
TECHNICAL LEVEL
Reading / 3 min.
Tech
30 Sep 2012
Google Tag Manager the tool that will move the web analytics industry
TECHNICAL LEVEL
Reading / 4 min.
How-to
20 Mar 2012
Explanation of (not provided) in Google Analytics reports – Organic results
TECHNICAL LEVEL
Reading / 4 min.
Tech
19 Mar 2012
Social Analytics: Google Analytics measures engagement and ROI on social media
TECHNICAL LEVEL
Reading / 5 min.
Tech
10 Oct 2011
The Google Analytics API: free your data
TECHNICAL LEVEL
Reading / 4 min.
Tech
28 Sep 2011
Google Analytics Premium: tailor-made for large companies
TECHNICAL LEVEL
Reading / 2 min.
Tech
31 Jul 2011
Measure the contribution of the web to your telephone conversions
TECHNICAL LEVEL
Reading / 3 min.
Tech
28 Jun 2011
Measure Social Media with Google Analytics and Webmaster Tools
TECHNICAL LEVEL
Reading / 3 min.
Tech
11 Apr 2011
The difference between Google Analytics goals and Adwords conversions (2 of 2)
TECHNICAL LEVEL
Reading / 2 min.
Tech
04 Apr 2011
The difference between Google Analytics goals and Adwords conversions (1 of 2)
TECHNICAL LEVEL
Reading / 3 min.
Tech
16 Mar 2011
New version of Google Analytics!
TECHNICAL LEVEL
Reading / 3 min.
Tech
02 Feb 2011
Review of Data Analysis with Open Source Tools by Philipp K Janert
TECHNICAL LEVEL
Reading / 1 min.
Tech
22 Sep 2010
Web Analytics increasingly strategic with Google Analytics at the center
TECHNICAL LEVEL
Reading / 2 min.
Tech
07 Dec 2009
Google Analytics celebrates Christmas early
TECHNICAL LEVEL
Reading / 2 min.
Tech
19 Oct 2009
Google Analytics unveils its new features and shakes its competitors
TECHNICAL LEVEL
Reading / 4 min.
Tech
04 Oct 2009
Which pages to test with Google Website Optimizer?
TECHNICAL LEVEL
Reading / 3 min.
Tech
16 Aug 2009
Visits, sessions and page views in Google Analytics
TECHNICAL LEVEL
Reading / 6 min.
How-to
25 Feb 2009
The “definitive” article on URL rewriting
TECHNICAL LEVEL
Reading / 2 min.
Tech
26 Jan 2009
Custom variables in Google Analytics
TECHNICAL LEVEL
Reading / 4 min.
Tech
22 Dec 2008
The 10 best articles of 2008 from Adviso's internal blog
TECHNICAL LEVEL
Reading / 4 min.
Tech
21 Oct 2008
Google Analytics rolls out Enterprise Class Features
TECHNICAL LEVEL
Reading / 3 min.
Tech
14 Oct 2008
The 5 main performance indicators for a content site or a blog (2 of 2)
TECHNICAL LEVEL
Reading / 3 min.
Tech
14 Aug 2008
Virtual pageviews in Google Analytics
TECHNICAL LEVEL
Reading / 2 min.
Tech
06 Aug 2008
The 5 main performance indicators for an e-commerce site (2 of 2)
TECHNICAL LEVEL
Reading / 3 min.
Tech
04 Aug 2008
The 5 main performance indicators for an e-commerce site (1 of 2)
TECHNICAL LEVEL
Reading / 2 min.
Tech
15 Apr 2008
Infopresse 360 Day on Web Analytics: WA Hard by Stéphane Hamel?
TECHNICAL LEVEL
Reading / 4 min.
Tech
14 Apr 2008
Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
TECHNICAL LEVEL
Reading / 3 min.
Tech
14 Apr 2008
Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference
TECHNICAL LEVEL
Reading / 3 min.
Tech
14 Apr 2008
Performance measurement 2.0
TECHNICAL LEVEL
Reading / 3 min.
Tech
01 Apr 2008
Arrived at eMetrics, Toronto – a portrait of what lies ahead
TECHNICAL LEVEL
Reading / 1 min.
Tech
28 Mar 2008
Measure the success of your Youtube videos
TECHNICAL LEVEL
Reading / 1 min.
Tech
24 Feb 2008
AdWords vs Google Analytics: Clicks vs Visits
TECHNICAL LEVEL
Reading / 2 min.
Tech
16 Dec 2007
Bounce rate influences revenue
TECHNICAL LEVEL
Reading / 1 min.
Tech
28 Nov 2007
Get the exact keyword for Adwords – Review of approaches in Google Analytics
TECHNICAL LEVEL
Reading / 5 min.
Tech
11 Jul 2007
With Google Analytics, there's no more reason not to measure!
TECHNICAL LEVEL
Reading / 2 min.
Tech
06 Apr 2004
Setting good performance measures, a practice that guarantees success!
TECHNICAL LEVEL
Reading / 2 min.
SEE MORE