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Recent Analytics & Tracking posts

How-to
Noémie Clavet
01 Nov 2023

Using Consumer Insights for personalization

  • TECHNICAL LEVEL
  • Reading / 10 min.
Tech
Florian Chabert
04 Oct 2023

How does Google’s Consent Mode work?

  • TECHNICAL LEVEL
  • Reading / 10 min.
How-to
Victor Meyer
06 Sep 2023

Back to the future: Performance measurement for privacy-centric marketing

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Maxime Philippon
18 Jul 2023

Whitepaper: Improving customer retention through sustainable audiences

  • TECHNICAL LEVEL
  • Reading / 1 min.
Business
Jean-François Renaud
28 Apr 2023

Quebec’s Law 25: business cases, legal impacts and solutions

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business
Roger Kamena
03 Apr 2023

5 questions to determine the success of a CMO

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Guillaume Wagner
07 Feb 2023

Server-side tagging: What’s the benefit?

  • TECHNICAL LEVEL
  • Reading / 8 min.
Cookie Apocalypse
Aurélie Bailliache
22 Dec 2022

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business
Charles-Henri Paillé
04 Oct 2022

Law 25: Understanding the evolution of the regulatory framework

  • TECHNICAL LEVEL
  • Reading / 12 min.
Tech
Léa Bernaix
06 Sep 2022

Top 10 differences between Universal Analytics and Google Analytics 4

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Moulaye Traore
03 May 2021

In 2021, every company should have data strategy!

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Roger Kamena
05 Apr 2021

Why marketer should go back to media mix modeling (AKA MMM)

  • TECHNICAL LEVEL
  • Reading / 4 min.
Cookie Apocalypse
Roger Kamena
05 Apr 2021

Why Marketers Need to Return to Media Mix Models

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Aurélie Bailliache
25 Feb 2021

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Aurélie Bailliache
25 Feb 2021

Why the performance indicators you’re using will become less reliable

  • TECHNICAL LEVEL
  • Reading / 6 min.
Series
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Cookie Apocalypse
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
11 Jan 2021

Why export your Google Analytics 4 data to BigQuery

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Roger Kamena
11 Jan 2021

Why You Should Export Your Google Analytics 4 Data to BigQuery

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Aurélie Bailliache
30 Nov 2020

How to ensure a successful transition toward Google Analytics 4?

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to
Edouard Reinach
30 Oct 2020

What do you do when you don’t know what to do ?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Fabio Vanden-Broeck
04 Sep 2020

GTM Server Side: Could this be a Customer Data Platform?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Moulaye Traore
29 Jun 2020

How to improve business performance by combining business and marketing intelligence in your data warehouse

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Roger Kamena
29 Jun 2020

The Difference Between Data Warehouses and Data Lakes

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Roger Kamena
01 Jun 2020

What is a Data Lake? (Data Lake)

  • TECHNICAL LEVEL
  • Reading / 16 min.
Tech
Moulaye Traore
01 Jun 2020

Your Analytics Maturity Level: An Important Compass for Your Analytics Investments

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
04 May 2020

What is a Data Lake: A Deep Dive Explanation

  • TECHNICAL LEVEL
  • Reading / 15 min.
How-to
Aurélie Bailliache
10 Apr 2020

Covid-19: Data Analysis in Times of Crisis

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Pascal-Philippe Bergeron
03 Feb 2020

The slippage of third-party audiences

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Pascal-Philippe Bergeron
31 Jan 2020

The problem with third-party audiences

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Louis-Philippe Mathieu
07 Jan 2020

3 MarTech trends to watch in 2020

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Moulaye Traore
06 Jan 2020

Augmented Analytics: accelerate your time to digital insights activation

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Moulaye Traore
06 Jan 2020

Augmented Analytics: accelerate your time to digital insights activation

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Meryem Abou El Bal
02 Dec 2019

Couples therapy as an approach to strategic consulting

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Jean-François Renaud
23 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business
Simon Éthier
09 Jul 2019

Market share is a bad KPI – Here’s why you should avoid it

  • TECHNICAL LEVEL
  • Reading / 8 min.
How-to
Moulaye Traore
29 May 2019

How to turn your data into actionable insights [Framework]

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Louis-Philippe Mathieu
13 May 2019

CDPs, powerful data orchestration tools [Infographic]

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Louis-Philippe Mathieu
08 May 2019

How to create an effective marketing stack?

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Yann Kerveant
30 Apr 2019

Documenting Your Analytics Tools is More Useful than You Think

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Louis-Philippe Mathieu
21 Mar 2019

Data science: Google Analytics and R programming

  • TECHNICAL LEVEL
  • Reading / 12 min.
How-to
Yann Kerveant
05 Mar 2019

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Louis-Philippe Mathieu
20 Feb 2019

Building a single customer view is essential. Here’s why and how.

  • TECHNICAL LEVEL
  • Reading / 9 min.
How-to
Louis-Philippe Mathieu
20 Feb 2019

Building a single customer view is essential. Here’s why and how.

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Jean-François Renaud
06 Feb 2019

What is Attribution? The Shoe Store Example

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Charbel Farah
13 Dec 2018

The impact of artificial intelligence start-ups

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Aurélie Bailliache
22 Aug 2018

Unifying data from several sources is easy: here’s how.

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Yann Kerveant
16 Aug 2018

Data analysis: do you need a dashboard?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • TECHNICAL LEVEL
  • Reading / 13 min.
How-to
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • TECHNICAL LEVEL
  • Reading / 13 min.
How-to
Yann Kerveant
28 May 2018

#LifeHack: Avoiding data sampling in campaigns

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to
Yann Kerveant
28 May 2018

#LifeHack: Why and how to avoid sampling in your campaign data

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Ai Thanh Ho
24 May 2018

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Moulaye Traore
12 May 2018

Without a strategic plan, your analytics initiatives are risky

  • TECHNICAL LEVEL
  • Reading / 4 min.
Series
Yannick Proulx
26 Apr 2018

On which devices do your users convert?

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Yannick Proulx
26 Apr 2018

On which devices do your users convert?

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Yannick Proulx
19 Apr 2018

What’s the value of your Facebook posts for your conversions?

  • TECHNICAL LEVEL
  • Reading / 2 min.
Series
Yannick Proulx
19 Apr 2018

What value do your Facebook posts have for your conversions?

  • TECHNICAL LEVEL
  • Reading / 2 min.
How-to
Yannick Proulx
11 Apr 2018

Getting started with Facebook Analytics & its omni-channel solution

  • TECHNICAL LEVEL
  • Reading / 3 min.
Series
Yannick Proulx
11 Apr 2018

Facebook Analytics and its omnichannel solution: Where to start?

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Sébastien Mayoux
21 Mar 2018

Is the “Call Us” button still relevant?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Yann Kerveant
10 Aug 2017

Notoriety: What methods and procedures to measure it?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Nicolas Villeneuve
10 May 2017

Last-Click is Dead, Long Live Multi-Touch Attribution!

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Yann Kerveant
26 Apr 2017

Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Yann Kerveant
18 Apr 2017

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Loïc Karinda
20 Mar 2017

Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Loïc Karinda
15 Feb 2017

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Yannick Proulx
06 Feb 2017

8 tips to optimize your Facebook campaigns like a #Pro!

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Yann Kerveant
16 Jan 2017

How to protect your Google Analytics account from language spam

  • TECHNICAL LEVEL
  • Reading / 2 min.
How-to
Yann Kerveant
16 Jan 2017

How to protect your Google Analytics account from spam in language settings

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Yann Kerveant
31 Oct 2016

4 arguments to convince your senior management to invest in analytics

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Yann Kerveant
31 Oct 2016

4 arguments to convince your senior management to invest in analytics

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Renaud Miniaou
26 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Yann Kerveant
12 Sep 2016

Google Data studio, a killjoy for Microsoft Power BI

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Yann Kerveant
04 Jul 2016

Data visualization made easy with Google Data Studio 360

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Yann Kerveant
04 Jul 2016

Visualize your data easily and efficiently with Data Studio 360

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Fares Aldik
15 Mar 2016

A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Jean-Michel Dubé
08 Feb 2016

Putting an end to post-click attribution: the case study

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Jean-Michel Dubé
01 Feb 2016

Getting rid of “post-click” attribution

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Jean-Michel Dubé
31 Jan 2016

Putting an end to post-click attribution

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Adviso
23 Nov 2015

Content blocking is the best thing that could have happened to digital marketing

  • TECHNICAL LEVEL
  • Reading / 9 min.
Business
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: When innovation pays off $60 billions a year

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: when innovation brings in US$60 billion per year

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Paul
07 Sep 2015

5 specialists to consult to maximize your user experience

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
05 May 2015

Why Your Company Will Need a DMP in the Next 3 Years

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Fares Aldik
20 Apr 2015

Why Big Query and Google Analytics Premium will ignite the excitement of data scientists and marketers

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Fares Aldik
20 Apr 2015

How to use Google Analytics Premium’s BigQuery?

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Senior Advisor
20 Apr 2015

How to use BigQuery from Google Analytics Premium?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Roger Kamena
18 Nov 2014

Programmatic buying and audience data

  • TECHNICAL LEVEL
  • Reading / 10 min.
How-to
Loïc Karinda
13 Nov 2014

The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business
Pascal-Philippe Bergeron
15 Oct 2014

Profitability or profitability? Concepts to demystify

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Mialy Andriamandroso
03 Sep 2014

Why You Should Seriously Consider Google Analytics Premium

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Loïc Karinda
02 Jun 2014

Google Analytics Summit 2014: What's New?

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Camille Detouillon
15 May 2014

4 applications to manage your data on the web and put your social presence in order

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Marie-Élodie Molle
10 Apr 2014

Overview of monitoring solutions in 2014

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Adviso
24 Oct 2013

GOV.UK, the most inspiring e-government on the planet. Here's why.

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Julia Kowalczyk
04 Dec 2012

Big data and business intelligence, some ideas that rhyme with ROI

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Julia Kowalczyk
14 Nov 2012

Harness the power of Excel for your web-analytics dashboards

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Julia Kowalczyk
30 Sep 2012

Google Tag Manager the tool that will move the web analytics industry

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Charles-David Racine
20 Mar 2012

Explanation of (not provided) in Google Analytics reports – Organic results

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Adviso
19 Mar 2012

Social Analytics: Google Analytics measures engagement and ROI on social media

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Mathieu Hanna
10 Oct 2011

The Google Analytics API: free your data

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Jean-François Renaud
28 Sep 2011

Google Analytics Premium: tailor-made for large companies

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Simon T Trudeau
31 Jul 2011

Measure the contribution of the web to your telephone conversions

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Adviso
28 Jun 2011

Measure Social Media with Google Analytics and Webmaster Tools

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Simon T Trudeau
11 Apr 2011

The difference between Google Analytics goals and Adwords conversions (2 of 2)

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Simon T Trudeau
04 Apr 2011

The difference between Google Analytics goals and Adwords conversions (1 of 2)

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Paul
16 Mar 2011

New version of Google Analytics!

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Mathieu Hanna
02 Feb 2011

Review of Data Analysis with Open Source Tools by Philipp K Janert

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Jean-François Renaud
22 Sep 2010

Web Analytics increasingly strategic with Google Analytics at the center

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Mehdi Laanaït
07 Dec 2009

Google Analytics celebrates Christmas early

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Mehdi Laanaït
19 Oct 2009

Google Analytics unveils its new features and shakes its competitors

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Laurent Jacobs
04 Oct 2009

Which pages to test with Google Website Optimizer?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Mehdi Laanaït
16 Aug 2009

Visits, sessions and page views in Google Analytics

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Adviso
25 Feb 2009

The “definitive” article on URL rewriting

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Paul
26 Jan 2009

Custom variables in Google Analytics

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Jean-Sébastien Chouinard
22 Dec 2008

The 10 best articles of 2008 from Adviso's internal blog

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Paul
21 Oct 2008

Google Analytics rolls out Enterprise Class Features

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Jean-Sébastien Chouinard
14 Oct 2008

The 5 main performance indicators for a content site or a blog (2 of 2)

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Paul
14 Aug 2008

Virtual pageviews in Google Analytics

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Jean-Sébastien Chouinard
06 Aug 2008

The 5 main performance indicators for an e-commerce site (2 of 2)

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Jean-Sébastien Chouinard
04 Aug 2008

The 5 main performance indicators for an e-commerce site (1 of 2)

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Paul
15 Apr 2008

Infopresse 360 ​​Day on Web Analytics: WA Hard by Stéphane Hamel?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Jean-Sébastien Chouinard
14 Apr 2008

Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Jean-Sébastien Chouinard
14 Apr 2008

Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Simon Lamarche
14 Apr 2008

Performance measurement 2.0

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Jean-François Renaud
01 Apr 2008

Arrived at eMetrics, Toronto – a portrait of what lies ahead

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Jean-François Renaud
28 Mar 2008

Measure the success of your Youtube videos

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Paul
24 Feb 2008

AdWords vs Google Analytics: Clicks vs Visits

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Jean-Sébastien Chouinard
16 Dec 2007

Bounce rate influences revenue

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Paul
28 Nov 2007

Get the exact keyword for Adwords – Review of approaches in Google Analytics

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Simon Lamarche
11 Jul 2007

With Google Analytics, there's no more reason not to measure!

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Simon Lamarche
06 Apr 2004

Setting good performance measures, a practice that guarantees success!

  • TECHNICAL LEVEL
  • Reading / 2 min.
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