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Recent Analytics & Tracking posts

How-to

Maximize customer engagement with an optimized emailing strategy

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  • Reading / 14 min.
How-to

Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?

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  • Reading / 7 min.
Tech

From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy

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  • Reading / 8 min.
How-to

Using Consumer Insights for personalization

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  • Reading / 10 min.
Tech

How does Google’s Consent Mode work?

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  • Reading / 10 min.
How-to

Back to the future: Performance measurement for privacy-centric marketing

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  • Reading / 4 min.
Business

Quebec’s Law 25: business cases, legal impacts and solutions

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  • Reading / 8 min.
Business

5 questions to determine the success of a CMO

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  • Reading / 7 min.
Tech

Server-side tagging: What’s the benefit?

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  • Reading / 8 min.
Cookie Apocalypse

Why the performance indicators you use will become unreliable

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  • Reading / 7 min.
Business

Law 25: Understanding the evolution of the regulatory framework

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  • Reading / 12 min.
Tech

Top 10 differences between Universal Analytics and Google Analytics 4

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  • Reading / 6 min.
Business

In 2021, every company should have data strategy!

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  • Reading / 4 min.
Business

Why marketer should go back to media mix modeling (AKA MMM)

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  • Reading / 4 min.
Cookie Apocalypse

Why Marketers Need to Return to Media Mix Models

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  • Reading / 4 min.
How-to

Why the performance indicators you use will become unreliable

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  • Reading / 7 min.
How-to

Why the performance indicators you’re using will become less reliable

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  • Reading / 6 min.
Series

4 Big Reasons to Activate Google Analytics 4 Before 2022

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  • Reading / 5 min.
Cookie Apocalypse

4 Big Reasons to Activate Google Analytics 4 Before 2022

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  • Reading / 5 min.
Tech

Why export your Google Analytics 4 data to BigQuery

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  • Reading / 7 min.
Tech

Why You Should Export Your Google Analytics 4 Data to BigQuery

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  • Reading / 7 min.
How-to

How to ensure a successful transition toward Google Analytics 4?

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  • Reading / 5 min.
How-to

What do you do when you don’t know what to do ?

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  • Reading / 5 min.
Tech

GTM Server Side: Could this be a Customer Data Platform?

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  • Reading / 3 min.
Tech

How to improve business performance by combining business and marketing intelligence in your data warehouse

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  • Reading / 6 min.
Tech

The Difference Between Data Warehouses and Data Lakes

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  • Reading / 6 min.
Tech

What is a Data Lake? (Data Lake)

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  • Reading / 16 min.
Tech

Your Analytics Maturity Level: An Important Compass for Your Analytics Investments

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  • Reading / 5 min.
Tech

What is a Data Lake: A Deep Dive Explanation

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  • Reading / 15 min.
How-to

Covid-19: Data Analysis in Times of Crisis

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  • Reading / 7 min.
Tech

The slippage of third-party audiences

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  • Reading / 9 min.
Tech

The problem with third-party audiences

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  • Reading / 8 min.
Tech

3 MarTech trends to watch in 2020

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  • Reading / 4 min.
Tech

Augmented Analytics: accelerate your time to digital insights activation

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  • Reading / 4 min.
Tech

Augmented Analytics: accelerate your time to digital insights activation

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  • Reading / 4 min.
How-to

Couples therapy as an approach to strategic consulting

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  • Reading / 5 min.
Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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  • Reading / 7 min.
Business

Market share is a bad KPI – Here’s why you should avoid it

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  • Reading / 8 min.
How-to

How to turn your data into actionable insights [Framework]

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  • Reading / 5 min.
Tech

CDPs, powerful data orchestration tools [Infographic]

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  • Reading / 1 min.
Tech

How to create an effective marketing stack?

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  • Reading / 6 min.
Tech

Documenting Your Analytics Tools is More Useful than You Think

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  • Reading / 4 min.
How-to

Data science: Google Analytics and R programming

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  • Reading / 12 min.
How-to

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

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  • Reading / 5 min.
Tech

Building a single customer view is essential. Here’s why and how.

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  • Reading / 9 min.
How-to

Building a single customer view is essential. Here’s why and how.

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  • Reading / 9 min.
Tech

What is Attribution? The Shoe Store Example

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  • Reading / 6 min.
Business

The impact of artificial intelligence start-ups

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  • Reading / 6 min.
Tech

Unifying data from several sources is easy: here’s how.

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  • Reading / 6 min.
Tech

Data analysis: do you need a dashboard?

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  • Reading / 5 min.
Tech

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
How-to

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
How-to

#LifeHack: Avoiding data sampling in campaigns

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  • Reading / 5 min.
How-to

#LifeHack: Why and how to avoid sampling in your campaign data

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  • Reading / 7 min.
Tech

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

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  • Reading / 5 min.
Business

Without a strategic plan, your analytics initiatives are risky

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  • Reading / 4 min.
Series

On which devices do your users convert?

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  • Reading / 3 min.
How-to

On which devices do your users convert?

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  • Reading / 3 min.
How-to

What’s the value of your Facebook posts for your conversions?

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  • Reading / 2 min.
Series

What value do your Facebook posts have for your conversions?

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  • Reading / 2 min.
How-to

Getting started with Facebook Analytics & its omni-channel solution

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  • Reading / 3 min.
Series

Facebook Analytics and its omnichannel solution: Where to start?

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  • Reading / 2 min.
Business

Is the “Call Us” button still relevant?

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  • Reading / 5 min.
Tech

Notoriety: What methods and procedures to measure it?

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  • Reading / 5 min.
Tech

Last-Click is Dead, Long Live Multi-Touch Attribution!

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  • Reading / 5 min.
Tech

Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)

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  • Reading / 6 min.
How-to

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

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  • Reading / 9 min.
Tech

Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM

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  • Reading / 6 min.
Tech

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

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  • Reading / 7 min.
Tech

8 tips to optimize your Facebook campaigns like a #Pro!

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  • Reading / 4 min.
How-to

How to protect your Google Analytics account from language spam

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  • Reading / 2 min.
How-to

How to protect your Google Analytics account from spam in language settings

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  • Reading / 2 min.
Business

4 arguments to convince your senior management to invest in analytics

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  • Reading / 3 min.
Tech

4 arguments to convince your senior management to invest in analytics

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  • Reading / 3 min.
How-to

5 things marketers don’t know about machine learning, but should!

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  • Reading / 8 min.
Tech

Google Data studio, a killjoy for Microsoft Power BI

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  • Reading / 5 min.
Tech

Data visualization made easy with Google Data Studio 360

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  • Reading / 3 min.
Tech

Visualize your data easily and efficiently with Data Studio 360

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  • Reading / 3 min.
Tech

A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools

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  • Reading / 5 min.
Tech

Putting an end to post-click attribution: the case study

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  • Reading / 4 min.
Tech

Getting rid of “post-click” attribution

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  • Reading / 6 min.
Tech

Putting an end to post-click attribution

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  • Reading / 6 min.
Tech

Content blocking is the best thing that could have happened to digital marketing

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  • Reading / 9 min.
Business

Google Adwords: When innovation pays off $60 billions a year

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  • Reading / 4 min.
Tech

Google Adwords: when innovation brings in US$60 billion per year

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  • Reading / 5 min.
Tech

5 specialists to consult to maximize your user experience

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  • Reading / 5 min.
Tech

Why Your Company Will Need a DMP in the Next 3 Years

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  • Reading / 9 min.
Tech

Why Big Query and Google Analytics Premium will ignite the excitement of data scientists and marketers

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  • Reading / 7 min.
How-to

How to use Google Analytics Premium’s BigQuery?

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  • Reading / 3 min.
How-to

How to use BigQuery from Google Analytics Premium?

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  • Reading / 3 min.
Tech

Programmatic buying and audience data

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  • Reading / 10 min.
How-to

The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager

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  • Reading / 8 min.
Business

Profitability or profitability? Concepts to demystify

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  • Reading / 5 min.
Tech

Why You Should Seriously Consider Google Analytics Premium

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  • Reading / 5 min.
Tech

Google Analytics Summit 2014: What's New?

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  • Reading / 8 min.
Tech

4 applications to manage your data on the web and put your social presence in order

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  • Reading / 3 min.
Tech

Overview of monitoring solutions in 2014

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  • Reading / 3 min.
Tech

GOV.UK, the most inspiring e-government on the planet. Here's why.

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  • Reading / 7 min.
Tech

Big data and business intelligence, some ideas that rhyme with ROI

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  • Reading / 3 min.
Tech

Harness the power of Excel for your web-analytics dashboards

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  • Reading / 3 min.
Tech

Google Tag Manager the tool that will move the web analytics industry

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  • Reading / 4 min.
How-to

Explanation of (not provided) in Google Analytics reports – Organic results

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  • Reading / 4 min.
Tech

Social Analytics: Google Analytics measures engagement and ROI on social media

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  • Reading / 5 min.
Tech

The Google Analytics API: free your data

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  • Reading / 4 min.
Tech

Google Analytics Premium: tailor-made for large companies

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  • Reading / 2 min.
Tech

Measure the contribution of the web to your telephone conversions

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  • Reading / 3 min.
Tech

Measure Social Media with Google Analytics and Webmaster Tools

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  • Reading / 3 min.
Tech

The difference between Google Analytics goals and Adwords conversions (2 of 2)

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  • Reading / 2 min.
Tech

The difference between Google Analytics goals and Adwords conversions (1 of 2)

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  • Reading / 3 min.
Tech

New version of Google Analytics!

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  • Reading / 3 min.
Tech

Review of Data Analysis with Open Source Tools by Philipp K Janert

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  • Reading / 1 min.
Tech

Web Analytics increasingly strategic with Google Analytics at the center

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  • Reading / 2 min.
Tech

Google Analytics celebrates Christmas early

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  • Reading / 2 min.
Tech

Google Analytics unveils its new features and shakes its competitors

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  • Reading / 4 min.
Tech

Which pages to test with Google Website Optimizer?

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  • Reading / 3 min.
Tech

Visits, sessions and page views in Google Analytics

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  • Reading / 6 min.
How-to

The “definitive” article on URL rewriting

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  • Reading / 2 min.
Tech

Custom variables in Google Analytics

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  • Reading / 4 min.
Tech

The 10 best articles of 2008 from Adviso's internal blog

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Tech

Google Analytics rolls out Enterprise Class Features

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  • Reading / 3 min.
Tech

The 5 main performance indicators for a content site or a blog (2 of 2)

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  • Reading / 3 min.
Tech

Virtual pageviews in Google Analytics

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  • Reading / 2 min.
Tech

The 5 main performance indicators for an e-commerce site (2 of 2)

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  • Reading / 3 min.
Tech

The 5 main performance indicators for an e-commerce site (1 of 2)

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  • Reading / 2 min.
Tech

Infopresse 360 ​​Day on Web Analytics: WA Hard by Stéphane Hamel?

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  • Reading / 4 min.
Tech

Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference

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Tech

Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference

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  • Reading / 3 min.
Tech

Performance measurement 2.0

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  • Reading / 3 min.
Tech

Arrived at eMetrics, Toronto – a portrait of what lies ahead

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Tech

Measure the success of your Youtube videos

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  • Reading / 1 min.
Tech

AdWords vs Google Analytics: Clicks vs Visits

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  • Reading / 2 min.
Tech

Bounce rate influences revenue

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  • Reading / 1 min.
Tech

Get the exact keyword for Adwords – Review of approaches in Google Analytics

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  • Reading / 5 min.
Tech

With Google Analytics, there's no more reason not to measure!

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  • Reading / 2 min.
Tech

Setting good performance measures, a practice that guarantees success!

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  • Reading / 2 min.
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

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