Digital strategy News New certifications to strengthen our expertise

New certifications to strengthen our expertise

22 May 2020

 

Educating ourselves and staying up to date on new practices is essential at Adviso. In the last few weeks, working remotely hasn’t prevented us from continuing to broaden our digital skills. Between working on all their existing projects, our experts have taken advantage of this period of confinement to deepen and refresh their knowledge. They’ve earned certifications in media, content and digital technologies. Here’s a brief overview.

IBM (Enterprise Design Thinking Practitioner)

IBM made available its Enterprise Design Thinking certification, which was completed by about a dozen of Adviso’s content and customer experience experts. This certification has strengthened our ability to guide clients in the structuring and deployment of their digital strategies. In fact, this methodology is applicable to all organizations looking to find the best solutions for their users or clients, with everything based in real data. This has enabled us to adapt the physical and virtual formats of our co-creation methods.

Google Ads Certifications have lifespans of only one year because Google products are constantly evolving. In order to keep pace with new market developments, Google strongly recommends that anyone involved in media buying on its platform be certified and renew their certifications every year. Adviso’s media team updated their expertise by obtaining 10 separate certifications, in areas such as Search, Display, Video and Shopping. Thanks to their repeated acquisition of these certifications, our team is always at the forefront when it comes to Google Ads media products. Adviso now has a total of 31 individual Google Ads certifications, which represents a minimum of one active certification per media department employee!

Adobe Audience Manager – Business Practitioner

The Adobe Suite is one of the more complete marketing technology packages on the market. With our certification in the Adobe Audience Manager platform, we’ve intensified our expertise in establishing data collection strategies, creating and organizing high-performance segments, and improving our clients’ marketing performance by activating these segments.

With this new knowledge and technology, our experts are now better equipped to help clients achieve their objectives. To reach yours, do not hesitate to contact us!