Digital strategy News Aubainerie chooses Adviso to support its next phase of growth

Aubainerie chooses Adviso to support its next phase of growth

A leader in Quebec’s fashion sector, Aubainerie has chosen Adviso to be its specialist partner in 360 media on the eve of its next growth phase. Supported by a new CEO, who arrived in 2019, as well as renewed marketing and IT leadership, the company’s new vision is ready to materialize and begin translating into concrete results.

We’re delighted to be collaborating with a leader in Quebec’s adult and children’s clothing sector. Aubainerie’s vision is inspiring—the future belongs to retailers who are controlling their own destinies and offering their customers excellent products. This is the kind of circumstance where Adviso can perform at its best.” – Jean-François Renaud, President and Partner at Adviso

There were many challenges to overcome during the pandemic: Demand was changing constantly, which required adaptability. While Aubainerie remains in control of its product, from design through to production, Adviso has been tasked with proposing products that best suit the realities of the marketplace and presenting these products to the right customers at the right time in their purchase journey.

“Our new partnership with Adviso is a strategic choice and an essential step in our digital transformation journey. We’re looking forward to working together with their team of media experts to accelerate our growth and to receive their support through their approach to digital management so that we can offer our customers a unique experience and show them our new value proposition.” – Ginette Harnois, Vice-President of Customer Experience at Aubainerie

In order to support Aubainerie’s ambitious growth phase, planned to occur over the next few years, Adviso will be relying on a number of data sources while activating both digital and traditional levers in an optimal way.