Air Canada Appoints Adviso for its Digital Media Buying
18 October 2013
Montreal, October 18, 2013 – Adviso is proud to announce that they have been mandated by Air Canada for the management and optimization of their digital media buying for 2014.
When a collaboration between the two teams began in 2013, the synergy between them was evident. Already, Adviso has implemented tools to allow Air Canada to take advantage of big data, and to benefit from innovations in digital media purchasing and performance attribution.
“Adviso is a business with a true digital DNA. It has radically transformed the way we buy digital media, and significantly increased our return on investment, which is why we have decided to extend the partnership through 2014,” asserts Selma Fiali, Director of Marketing Communications at Air Canada.
“For Adviso, Air Canada an ideal client. In a marketplace where digital plays an increasingly vital role, we both share the same obsession with data and maximizing performance. In Air Canada, we’ve found a client who will let us execute our ideas to their fullest, and leverage our complimentary expertise, including web analytics and optimization, to work,” adds Jean-François Renaud, partner and co-founder of Adviso.
Adviso has already been working on the project for several months, and will have the opportunity to collaborate with the recently appointed agency J.Walter Thompson (JWT) and Mindshare on this large-scale endeavor.
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