Montreal agency adviso stands out at the 2025 IDEA Awards, winning three medals that highlight the strength of its approach to media, data and artificial intelligence.
The campaign developed with Mondou earned two bronze medals, in the categories Best Use of Technology and Integrated Campaign – Under $250,000.
The big idea: Turn a shared frustration into a shift in behavior. And what’s Québec’s number one frustration? Construction zones.
Urban drivers lose an average of 57 hours per year stuck in traffic. Using an AI-powered media strategy, we were able to reach them right in those moments of frustration. By leveraging LG2’s humorous ads, we turned that irritation… into Autoship subscriptions — Mondou’s automatic delivery service.
Meanwhile, the project carried out with SAIL earned adviso a silver medal in the Best Performance Media ROI category. Thanks to a strategy combining AI and media performance, the campaign delivered a global ROAS of 549%, a 52% increase in online ROAS, a 20% lift in omnichannel revenue, and a 5% increase in average basket size.
The recognition didn’t stop there. One week earlier, adviso received the Grand Prix at the Canadian Cassies, the highest honor of the competition. Awarded for the Mondou campaign, this prize celebrates the most impactful case of the year across all categories and highlights a strategy that combined AI, behavioral targeting, and creative media execution.
adviso also took home three additional Cassies:
🏆 Search Marketing, eCommerce and AI – with SAIL
🏆 Data Marketing – Reengagement Strategy – with WeCook
🏆 AI Marketing – with Mondou
Explore our WeCook and SAIL case studies.
Finally, adviso contributed to the 2025 IDEA Media Grand Prix alongside National Bank of Canada, which was recognized for the initiative “Investing in Her”, developed in collaboration with Omnicom Media Group Montreal and LG2.
adviso led the digital activation of the campaign, notably through targeted media placements on ELLE Canada and ELLE Québec, while ensuring strong amplification across local and social media platforms. Learn more here.
These multiple distinctions reinforce adviso’s position as a key player in marketing innovation in Canada, with the ability to turn data, AI, and media into tangible business results.
