Having a good data warehouse and implementing artificial intelligence (AI) really solves business issues. We were all surprised by the speed of deployment and the impact on our numbers. Thanks to adviso’s expertise, we were able to deploy the solution in record time. My advice to CTOs and CMOs, and even CEOs: Collaborate more than you ever have before. The future growth of businesses depends on AI… and no AI without clean data!
WeCook, a leader in the home delivery of ready-to-eat meals, wanted to reduce customer attrition and increase customer lifetime value. To achieve this, the company looked for a partner that could build a data warehouse and create a predictive model. The goal: to identify customers likely to cancel their subscriptions and effectively re-engage them.
Adviso designed and deployed a robust data architecture for WeCook on Google Cloud, leveraging platforms such as Fivetran to integrate data from multiple sources: digital tools, media, operational data (invoices, orders, delivery locations, etc.), customer service and payment processing platforms. A predictive model was then trained to identify customers at risk of churn with 85% accuracy.
The success of this project relied on the data-driven culture at WeCook. For 5 years, the company collected its own well-structured data, and essential asset for training AI models and obtaining reliable results. In the future, collaboration between IT and marketing will become increasingly crucial to ensure data warehouses are optimized and capable of generating exploitable insights for marketing.
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