The Canada Council for the Arts has chosen Adviso to support the creation of its new content strategy
23 September 2019
The country’s largest organization providing support to the arts, the Canada Council for the Arts, Canada’s public arts funder, has chosen Adviso to help craft its content strategy.
To better position itself in the public mind and increase national and international reach, the organization has mandated Adviso to develop and implement a quality content strategy that will increase public recognition and engagement.
Adviso’s content marketing team is thrilled to help amplify the reach of the Canada Council of the Arts nationally and internationally, and foster the creation of strong, inspiring content across different platforms.
-Jean-François Renaud, partner and co-founder at Adviso
To be able to deliver concrete results that go above and beyond expectations, Adviso’s specialists rely on a real process of innovation to effectively target the channels and tactics that will resonate most with the organization’s intended audience.
Adviso is a Montreal agency made up of 95 digital strategy and marketing experts. It offers services in digital transformation, data science, digital media, content marketing and customer experience, and has been providing support to Canadian businesses since 2002.
The Canada Council for the Arts is Canada’s public arts funder, with a mandate to foster and promote the study and enjoyment of, and the production of works in, the arts. The Council champions and invests in artistic excellence through a broad range of grants, services, prizes and payments to professional Canadian artists and arts organizations. Its work ensures that excellent, vibrant and diverse art and literature engages Canadians, enriches their communities and reaches markets around the world. The Council also raises public awareness and appreciation of the arts through its communications, research and arts promotion activities. It is responsible for the Canadian Commission for UNESCO, which promotes the values and programs of UNESCO in Canada to contribute to a more peaceful, equitable and sustainable future. The Canada Council Art Bank operates art rental programs and helps further public engagement with contemporary arts.