National Bank in the spotlight during Adobe Summit 2018
14 May 2018
National Bank of Canada represents for us an enriching long term relationship based on trust, intelligence, innovation. Our firm has been accompanying them in their digital initiatives for over 7 years already!
In March 2018, two of the National Bank’s specialists whom we work with, Moharan Logeswaran, Web Analytics and Optimization Lead, and Eric Thibeault, Lead Conversion Optimizer, have been invited as guest speakers during the Adobe Summit in Las Vegas to share their most recent digital achievements.
For the record, Adobe Summit is a digital marketing conference that gathers a record-breaking 13,000 industry leaders and inspirational speakers to share ideas and best practices.
During his presentation, Eric explained how the National Banks’s recommendations strategy was able to improve drastically customer loyalty. Listen to his audio session here.
On his part, Moharan shed light on the importance of keeping digital analytics data clean. More precisely, he unveiled how the BNC’s governance plan achieves driving real trust for business decision making. Listen to his audio session here.
We’re very proud to have played a consultant role over the last years, where National Bank of Canada has completed a major transformation of the digital side of the business.