LASIK MD outsources its digital media campaigns to Adviso
17 September 2014
Adviso’s mandate includes planning, buying and optimisation for all paid digital media channels, both for awareness and performance campaigns.
Adviso works with LASIK MD and its subsidiaries for several years in Web analytics, conversion optimization, usability and SEO. We are honored to extend our collaboration to digital media.
Darren Yaphe, Senior Vice-President Marketing at LASIK MD, mentions: “Ultimately, it is Adviso’s unique approach combining paid search and display advertising in a unified strategy that contributed to LASIK MD’s decision.” Jean-François Renaud, partner at Adviso, adds: “both companies share a performance philosophy that is why we aim for a long-term collaboration.”
The mandate has been active since May 2014.