Adviso: Quebec’s most “Google” firm
28 April 2009
In 2008, 46.1% of Canadian Internet users made at least one online purchase and 76.8% researched and compared products online so it goes without saying that Web sites must be effective. “Competition on the Internet is growing stronger every day. To win, businesses have no choice but to optimize their site to ensure an ever-increasing conversion rate,” says Simon Lamarche, hence the need to stand out from the crowd and test the most important pages and processes of a Web site.
Google’s Website Optimizer tool determines the best combination of structure, design and content based on visitor behavior. This free tool conducts A/B and multivariable tests on specific website pages in order to determine which page version offers the best conversion rate. By using such a tool, Adviso’s experts are able to maximize the potential of visits by taking certain objectives into account, thus improving marketing efforts.
With this third accreditation, in conjunction with the Google Adwords and Google Analytics certifications, Adviso is the most “Google-certified” company in Eastern Canada and one of only 10 companies worldwide to hold all three certifications.
Please visit our page Google Website Optimizer to find out more about the services offered by the tool.