adviso mobilizes local media to support animal welfare with Mondou

Mondou Mondon is more than a campaign—it’s a movement of solidarity between humans and animals. On one side, animal surrenders reported to the SPCA have increased by over 40% in just two years. On the other, people living with visual impairments, autism spectrum disorders, or reduced mobility rely on dogs to regain their independence. Moved by these issues, adviso chose to go beyond the scope of its mandate to get involved in a tangible way and help make a real difference.

Without delay, adviso’s media team rallied its contacts across the province. In no time, a true collective effort took shape. Several partners answered the call, offering donations and free ad space, amounting to a total value of over $160,000.

Campaigns rooted in communities

Launched under the Mondou Mondon banner, two philanthropic campaigns punctuate the year and support different causes:

• Mondou Mondon Refuges (Spring): Supports animal shelters in Quebec in their mission to welcome and care for animals.

• Mondou Mondon Mira (Fall): Supports the Mira Foundation in training guide and assistance dogs.

An urgent cause, a collective response

This mobilization is based on the concrete commitment of many local media outlets, who generously put their media ecosystems in service of the cause. Thanks to them, the Mondou Mondon message is resonating throughout every region of Quebec:

Astral, Cogeco, MétéoMédia, Radio-Canada, CN2i, Postmedia, Qwarry, Native Touch, and Le Devoir.

“It’s an inspiring example of what can be accomplished when a brand, an agency, and local media unite around a universal cause. The response from local media was both immediate and generous.” – adviso’s media team

Every donation is the beginning of a beautiful story.
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Credits : 

• MARKETING DIRECTOR : Marie-Pier Léonard
• HEAD OF CREATION AND DESIGN : Dominique Laporte
• HEAD OF LOCAL MARKETING, PHILANTHROPY AND SPONSORSHIPS: Véronique Morin
• BRAND MARKETING AND STRATEGY LEAD : Jean-Philippe Therrien

• MEDIA STRATEGIST AND TEAM LEAD:  Marie Lainé
• MEDIA SPECIALIST: Maël Péault
• ACCOUNT MANAGER: Maxime Bergeron
• DIGITAL CONSULTANTS: Maëlle Bail, Chloé Désilets