adviso launches a "Partie de cuisine" with Destination Québec cité and Tastet

For the second consecutive year, Destination Québec cité is partnering with Tastet for the "Partie de cuisine" campaign. This initiative invites Quebecers to explore or rediscover the culinary treasures of the Québec City region and its surroundings.

Three projects were completed in partnership with Tastet:

• Four exclusive videos take you to the heart of the best culinary spots, revealing the steps of special recipes created by the chefs of the featured restaurants.

• The renowned gourmet guide has been updated for 2024-2025. This guide lists must-visit spots, hidden gems, and new highlights, covering restaurants, accommodations, shops, and summer activities.

  
  
• A dedicated section features an interactive map to explore Tastet's favorite spots in the Québec City region and its surroundings. For added accessibility, these top picks are now available on the Tastet+ app!

With a well-orchestrated strategy, this educational and entertaining campaign showcases Québec City through various tactics deployed on Tastet’s website, social media, and newsletter..

“We’re thrilled to continue our collaboration with Destination Québec cité and adviso, bringing even more great Québec spots to our readers and Tastet+ app users. The Capitale-Nationale region is an incredible destination for food lovers like us, and we’re delighted to have had the chance to explore it from end to end through this partnership,” stated the Tastet team.

Credits:

CLIENT: Destination Québec Cité
Marketing Advisor: Julie Genest
Marketing Advisor: Audrey Faucher-Murphy
Director: Marie-Pier Larochelle

MEDIA AGENCY: adviso
Media Strategist: Marine Ullern
Media Analyst: Justine Roy
Project Manager: Simone Chénard