Adviso is now a « Google Analytics Authorized Consultant »
14 April 2008
«With the growing importance of web analytics and the amount of organizations that use Google Analytics, this partnership was essential» confirms Simon Lamarche, a partner at Adviso. The principal advantage to this affiliation is the constant training on the most complex specifics of the tool and the direct access to its developers. This opportunity allows Adviso to better respond to problematic situations that web analytics can represent.
With this partnership, Adviso becomes one of the rare firms in Canada to posses the two most prestigious certifications offered by Google which are the « Google Adwords Certified Company » and « Google Analytics Authorized Consultant ».
Even if Adviso uses a variety of tools to measure web analytics, the firm frequently recommends Google Analytics because it focuses on defining performance indicators, result analysis and trend discovery over the tool configuration. « For an organization that needs an advanced web analytic tool without spending thousands of dollars over license fees and implementation, Google Analytics is often the best solution » adds Lamarche.