Digital strategy News Media team: new recruits aboard!

Media team: new recruits aboard!

05 June 2018

You could almost say we have a digital media team on steroids. No less than five experts have recently joined the ranks, ranging from analysts to strategists to campaign managers. Now our, #EastCoast, #Defenders and #GuardiansOfTheGalaxy teams are even better prepared for their mission of advising our clients on the bleeding edge of the digital media technology universe. And don’t forget the other good news: Elsa is back, and with new responsibilities!

In order, from left to right.

Sami Degachi, Digital Media Strategist

Sami arrived this past April already having 10 years of experience in media agencies, with half of that time spent specifically in digital. Before his arrival, he honed his skills at ZenithOptimedia France, then later at the independent French media agency Ecrans & Médias. His strong listening skills, curiosity and conscientiousness ensure high-quality results for his clients.

Matthieu Morelle, Digital Media Campaign Manager

Before his arrival at Adviso last March, Matthieu spent seven years as a digital strategy manager at Mercredi, a Parisian agency specializing in film, then later fulfilled a role in paid social strategy at Webedia for one year. This media expert skilfully combines his experience with insatiable curiosity in order to offer every client a unique experience!

Elsa Badinier, Digital Media Strategist

Elsa joined the Adviso team close to three years ago, in September of 2015, as a digital media analyst. She quickly moved on to become manager of digital campaigns, then became a strategist after her return from maternity leave. With a master’s degree in management from Neoma Business School, Elsa previously worked in marketing for Deloitte in Paris, then as a media analyst for a Montreal agency. She devotes her time, energy and passion to delivering intelligent media plans through a process of constant improvement. Given her experience, it comes as no surprise that she is able to bring a master’s touch to her accounts!

Simon Lahaie, Digital Media Strategist

Simon also joined the Adviso team last April. Before his arrival, he worked as a web strategist at Elisys for close to five years. Simon holds a bachelor’s in management from HEC Montréal. He contributes to the development of every client through the execution of new strategies based on concrete results while simultaneously adding value, promoting team spirit and demonstrating the benefits of striving for personal excellence.

Mohammed Mekouar, Digital Media Analyst – Ad Ops

Mohammed joined the Adviso team this past April. With a master’s in marketing and a certificate in web marketing and e-commerce, he refined his skills while managing digital channels in-agency. He combines his interest in the digital ecosystem with strong analytical skills in order to deliver high-performance results.

Simon-Pierre Scantland, Digital Media Analyst

A recent business administration graduate with a major in marketing, Simon-Pierre joined the Adviso team in May and is now ready to take on any challenge put in front of him. With a background in retail sales and a passion for web marketing, Simon-Pierre works well under pressure, and the quality of his services to clients is widely recognized.


Welcome aboard!