Digital strategy News Welcome to Moulaye Traore, our new Marketing Analytics Team Lead

Welcome to Moulaye Traore, our new Marketing Analytics Team Lead

14 September 2017

We are extremely happy to welcome Moulaye to our marketing analytics team, in the role of Team Lead! Moulaye has a BA in Business Administration from the Université du Québec à Montréal, a Master’s in Information Technology from École de Technologie Supérieure and a certificate in e-commerce from McGill.

Before coming to Adviso, he held management positions with several internationally renowned companies, such as Canada Goose, Rogers, Nickelodeon and Metroland Media. Each of these roles allowed him to refine his skills both in terms of best practices for marketing analytics, and team management.

Moulaye brings in-depth experience in visual analytics solutions and organizational data management. Thanks to a professional background made up primarily of experience in large companies, he is keenly aware of the issues we face in this industry, particularly the challenges of collecting data, unifying data sources and using data, as well as the adoption of a results-based culture. His methodical approach, his positivity and his action-oriented, solutions-focused style will make Moulaye a major asset for us at Adviso,

Fares Aldik,
Director of Marketing Analytics.


His undeniable expertise, his impressive background and his collaborative approach to working in a team, whether with colleagues or with clients, will be a tremendous contribution to our marketing analytics department and to our agency.

Welcome to the team!