Digital strategy News Adviso partners with Google for a Google Analytics case study

Adviso partners with Google for a Google Analytics case study

09 March 2012

This case study, starring Technologia, demonstrated that 18% of sales made on the website were generated through pay-per-click advertising (purchases of keywords in Google Adwords). We were able to achieve this using multi-channel funnels, a new Google Analytics feature launched a few months ago. Since the analysis, Technologica has not only increased its Google Adwords investment, but also investments in all high-performance channels, including organic SEO among others.

The case study is available on Google’s website and there is also a passage from Simon Lamarche that summarizes quite accurately what one should do with the multi-channel funnel feature: “Use it!”