Adviso named AI Agency of the Year !
With over 20 years of experience as a marketing professionnal, Elizabeth has mastered the levers of digital branding as well as those of relationship marketing. She contributed to hundreds of award-winning integrated campaigns during her career as an agency strategist, and led the design and launch of the SAQ Inspire program as a business lead. Elizabeth is now CEO and partner at Adviso. As an entrepreneur, with a team of 100 talents specialized in business consulting and digital marketing, she has had the opportunity to actively contribute to the growth of hundreds of Quebec and Canadian companies. Her approach is based on data and business insights. She is also a lecturer at HEC Montréal, École des Dirigeants, Formations Infopresse, and a guest speaker and board member for NPOs.
By Elizabeth Henry, CEO and Partner
Recognition from Google
In the highly anticipated AI Top Honours category, adviso was named AI Agency of the Year for delivering unique solutions and profitable business growth for multiple clients. Our clients successfully shifted measurement focus to profit (vs. revenue), built custom AI tools and teams, and executed hyper-local and personalized campaigns, resulting in a scalable approach with AI embedded across the entire workflow.
« Adviso’s recognition as AI Agency of the Year reflects the remarkable transformation they’ve led over the past year. Their shift toward profit-focused measurement, their ability to build custom AI tools and teams, and their execution of hyper-local, deeply personalized campaigns have delivered real, scalable business impact for their clients… This achievement is the direct result of a talented team, a relentless commitment to customer outcomes, and an impressive flexibility in how they approach every challenge. »
— Miles Savage, Head of Agency, Google Canada
Inspired by action : A.I.dviso
This is the biggest recognition we could possibly hope to receive, a literal seal of approval not only on our capacity to integrate AI into our clients’ business results, but also on our achievement of a major company project: A.I.dviso! There’s nothing more convincing to clients than the fact that we implemented AI within our own organization, making it a company priority in recent years, from HR through to finance, including all of our operations and fields of expertise. It was this process that instilled confidence, giving us a more enlightened view of AI’s potential, particularly in marketing, but also across the entire organizational value chain. It led us to not merely talk about AI, but put it into action. Thanks to our AI committee, R&D teams, and proprietary systems, we evolved our own operations and, more importantly, our clients’ performance. It’s this capacity to challenge conventional systems and advance our industry’s understanding of AI that sets us apart.
First and foremost, our clients and talented teams
We wouldn’t have been able to evolve so quickly without the realities and business challenges of our clients and teams. We’d like to thank our enterprising clients, who drive us to innovate, and all of the teams at adviso, who push the limits every day. This industry recognition belongs to them above all: It’s the result of our collective work, a culture of learning, and a deep conviction that technology, when properly applied, always serves human performance.
« I'd like to thank our data science team for their excellent work on our AI initiatives: AI-driven measurement and segmentation and AI agents. This award testifies to our commitment to put data and artificial intelligence at the service of our clients’ marketing objectives and business goals.
Bravo, the best is yet to come! »
— Moulaye Traore, VP, Data and Client Experience, Partner
« I am so proud of our media team. Your creativity, intellectual curiosity, and proactive approach have allowed us to demonstrate how technology and AI can enrich our strategies and integrated communications. This award reflects your exceptional work and bold vision—well done! »
— Sophie Labarre, VP, Integrated Communication Strategy
Transforming marketing and business for 23 years
For 23 years, we have helped Canadian businesses collect the right data, take advantage of technology in a strategic way, and transform marketing into a real tool for business growth. We’ve helped hundreds of organizations with their digital transformations, and today we’re continuing that work with AI.
This nomination confirms that we’re on the right track—moving ahead with energy, passion, and determination on three fronts:
- Education: advancing the understanding of AI and modern marketing
- Transformation: integrating these technologies into our clients’ everyday processes
- Expertise: maintaining our technical and strategic leadership
Our business model is based on sharing our knowledge through our client mandates, mentorship, and training. Our goal is to make everyone future-compatible. If we hit a roadblock, we educate: Executive training, webinars, podcasts, conferences, and workshops for clients enable us to advance the understanding of AI at every level.
« Our mission is simple: to use AI to create measurable impact within organizations. Every solution has to be unique, relevant, and directly aligned with the business priorities of our clients. »
— Jonathan Pollender, Senior Consultant, Client Business Strategy and Growth
Marketing AI as proof of concept
Canada is suffering from a slowdown in productivity that is limiting growth and competitiveness. Many companies are not exploiting their data and cannot reap the benefits of AI’s potential. Whether at SMEs or very large organizations, boards of directors expect AI to increase productivity and create a potential competitive advantage.
Executives often don’t know where to start. Why not begin with marketing? With budgets that need optimizing and accessible data and technologies, it’s ideal terrain for experimenting with AI integration for any size organization.
Working in co-development mode with our partners and clients, we succeeded at generating real value by integrating AI into every stage:
- Predictive models for profits and customer churn: profitable and predictive growth and retention
- Local hyperpersonalization: campaigns adapted to each market with real-time data and AI
- Marketing mix modelling powered by AI: quantification of the impact of all marketing channels
- AI agents: systems that reduce the amount of time needed to obtain insights and optimize campaigns
Our full offering covers education, strategy, design, and co-development. Our interdisciplinary teams in AI, data science, and business consulting collaborate to generate actual results and a measurable return on investment.
At adviso, our first measure is to lay solid AI foundations for our clients, making marketing more intelligent, precise, and profitable. This consistency over 23 years of data, innovation, and transformation is what makes our AI Agency of the Year award so significant.
