Adviso acquires Digito, a specialized web analytics firm
17 March 2014
Montreal, March 17 2014 — Adviso is acquiring Digito, an agency specializing in digital analytics and official Adobe Marketing Cloud Partner in order to improve its service offering. This acquisition reinforces Adviso’s positioning as it becomes one of the very few canadian agencies Adobe Marketing Cloud Partner. Having mastered the main web analytics tools, Digito will enable Adviso to strengthen its knowledge and propose more effective strategies. In addition, Adviso will increase its market share as they will also acquire Digito’s impressive client portfolio such as Clarks, Rogers and Air Canada and several leading American retailers.
For over a decade, Adviso has differentiated themselves from its competitors by developing extensive strategy, media buy, SEO and social media knowledge which has enabled them to optimize online strategies for over 500 clients. The Digito acquisition will complete Adviso’s service offering and solidify their position among Canadian web marketing leaders.
A growing team
This recent acquisition also brings the addition of six new team members in the media buy, web analytics and client relations departments allowing Adviso to grow its team of specialists. The current openings are:
- Coordinator | Web Analytics
- Developer | Web Analytics
- Coordinator | Performance Media
- Specialist | Performance Media
- Account Manager
- Web coordinator
An advantageous acquisition
Farès Aldik, Digito’s founder and now Adviso’s data & analytics director states that the decision to merge both companies was mutual: “We were drawn to Adviso’s dedicated web marketing team as they were obsessed with finding new ways to improve web analytics.” With over 10 years of web analysis and team management experience, notably at Bell and Cardinal Path, Farès was the ideal candidate for this position.
He will be responsible for strengthening Adviso’s Adobe Marketing Cloud, including Adobe Analytics, Target and Audience Manager expertise. These highly-specialized softwares will enable them to collect customer experience data on numerous online platforms. In addition, Farès brings extensive data visualization and Big Data interpretation knowledge. His skill set will allow them to deploy high-level strategies by utilizing stronger data.
« We are pleased to welcome Farès and his colleagues to the Adviso team. Our clients will benefit from his expertise and it will also improve our service offering. In addition, data will continue to remain the core of our decision-making process,” states Jean-François Renaud, Adviso’s partner and co-founder.
Since its inception in 2002, Adviso’s visionnary founders have always been driven to provide their strategic expertise to companies in regards to their web projects. As a new web marketing and strategy leader, Adviso employs over 50 specialists who work to guide clients towards the success of their Web properties with a rigorous strategic method and results-based culture. In 2011 and 2012, Adviso was recognized as being among the 50 fastest-growing companies in Canada in the prestigious Profit 200 contest. In just over 10 years, we have completed more than 500 projects for countless high-profile organizations such as Air Canada, National Bank, Uniprix and STM..
A digital optimization agency located in the heart of Montreal, Digito devises innovative solutions to complex analytics problems enabling them to make better business decisions. With over 10 years experience, the company has contributed to the success of over 150 businesses. Its founder, Farès Aldik, proactively participates in the industry’s evolution by speaking at numerous conferences and teaching graduate classes at McGill University.