Digital strategy News Relationship marketing at the core of Lassonde and Adviso’s 10-year collaboration

Relationship marketing at the core of Lassonde and Adviso’s 10-year collaboration

08 August 2022

More than 10 years after the launch of their business relationship, A. Lassonde’s brands are renewing their confidence in Adviso’s ability to guide them in the development of lasting, meaningful relationships with all of their customers.

Over the years, Lassonde’s evolution in digital has enabled its juice and fruit beverage brands such as Oasis and Rougemont to cement themselves even more firmly within the daily lives of Canadians.

In addition to its relationship marketing strategy, Adviso also provides expertise to Lassonde in the areas of SEO and data analysis.

Numbering among the many major projects produced by this established partnership are:

  • the management of marketing data for digital points of contact in relational marketing;
  • analysis and recommendations regarding organic search for clients as well as making the necessary modifications to websites; and
  • guidance, installation and analysis for everything related to Google Analytics and GA4.

“Thanks to our work in recent years with Adviso, we now have a better understanding of our clients’ real interests across a number of digital channels.” – Marlène Hins, Vice-President Marketing and Innovation, A. Lassonde inc.

“Digital has forced brands to communicate directly with their consumers, which is particularly a challenge for consumer goods. Lassonde has always valued this special relationship with its clients and we’re proud to support them in this process.” – Jean-François Renaud, President and Co-founder, Adviso