Customer experience

User experience (UX)

Services Customer Experience (CX) User experience (UX)


Are you looking to know more about your users, and how to meet their needs? At Adviso, we take a holistic approach to user experience. Whatever your project, our strategic approach to user experience will simultaneously respond to:

  • Your users’ needs;
  • Your business goals;
  • Technological feasibility.

Looking beyond internal issues, our vision is focused on the end-user to ensure they have a frustration-free digital experience. That’s why it’s essential to follow a specific methodology from strategy to execution, divided into five steps (Research, Define, Explore, Conceive, Validate).

Throughout this process, we encourage co-creation through design thinking workshops with our clients, which allows us to respond to issues as quickly and efficiently as possible.

Research (user research)

This preliminary step allows us to gain insights about your users thanks to a mixed research methodology:

  • Qualitative data (interviews, observations, discussion groups);
  • Quantitative data (analytics data, questionnaires);
  • Behavioural data (heatmaps, scrollmaps, form analysis, user journey analysis);
  • Heuristic analysis (ergonomic principles);
  • UX benchmarking (competitive analysis, research on best practices).

Define (user research)

In a long-term vision, this step allows you to identify targets, what their needs are and how they act:

  • Persona creation;
  • User stories;
  • User journeys;
  • Use cases.

Explore (user research and development)

This step is the bridge between the strategic phase and the tactical phase. It’s when your strategy starts to become concrete.

Through design thinking workshops, we aim to solve different issues together:

  • Creation of user journeys;
  • The conception of user interface.

Conceive (conception)

This is when it all becomes concrete. This step is the actual execution of the UX strategy. Using user insights, we develop:

  • Prototypes of functional pages;
  • Wireframes.

Validate (optimization)

This is the final step before graphic design, and uses several methods to validate the way users interact with the prototype:

  • Usability testing;
  • Analysis of cart abandonment rates;
  • A/B test planning;
  • KPI monitoring (aligning user needs with your business goals).

The user experience is at the heart of our thinking in the conception of any digital project. Users’ habits change (mobile UX) and evolve quickly. Adviso is here to help you plan for the future thanks to the user experience.


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An audit of your digital offerings can allow you to ascertain whether your properties are respecting usability principles, and how well they respond to the needs of your users. The evaluation tools we use include a variety of proven tests and techniques, from card sorting to lab tests. Our specialists choose the methodology best adapted to your business realities, and propose improvements based on their positive impact on your results.


At Adviso, user experience and strategy go hand in hand. All strategic planning therefore involves a UX component, allowing us to identify and respond as well as possible to the needs of your users. Once we’ve defined the profiles and needs of your clients, we can then formulate effective, profitable UX strategies.


Building a new site or redesigning an existing one represent an ideal opportunity to create a personalized user experience. To make that happen, Adviso will identify your different use cases, as well as the best way to structure your content and processes. We prepare UX models to allow designers and developers to work quickly and efficiently.

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User experience (UX)