CASE STUDY

Cirque du Soleil

100 +

Planning and management of campaigns for trade fairs on 3 continents

3000

ROI* from 1500% to 3000% on all our campaigns

+20

Exceeding conversion objectives by 5% to 20% on all our campaigns

FIND OUT HOW WE DID IT

Adviso has successfully deployed an arsenal of digital strategies and tactics in a complex, changing and competitive environment with performances exceeding even the ambitious objectives set by Cirque, from one creation and from one market to another.

Jean-François Renaud

Partner and co-founder, Adviso

PLAN AND MANAGE HUNDREDS OF INTERNATIONAL DIGITAL CAMPAIGNS

Since 2014, Adviso has been regularly commissioned by Cirque du Soleil for strategic planning and digital campaign management missions for its various shows across Canada and the United States, as well as in Europe and Australia. Over the years, Adviso has contributed to the success of hundreds of campaigns for these shows, whether they are in an arena, a marquee or even a fixed show in Las Vegas. These campaigns had to promote the presence of shows, strengthen brand equity and meet ticketing objectives.

*ROI is calculated as ROAS (Return on Advertising Spent) maintained between 1500% and 3000% across all cities despite significant incremental investment in digital brand awareness and placement diversity.

CHALLENGES RELATED TO THE PROJECT

Cirque had never invested significant digital budgets in brand equity positioning

Dealing with an internal structure that does not allow investing in a market before the announcement of a show, which prevents its preparation with relevant audiences

Maintain ticket sales performance, which was not expected to slow or decline despite significant additional investments in digital brand awareness and placement diversity

Adapt more than a hundred strategies deployed and executed in 2016 to the challenges and cultural context of its local market

STRATEGIES DEPLOYED BY
ADVISO

Well-thought-out digital awareness strategies in synergy with performance strategies, which set the stage for subsequent performance campaigns

High-impact creative formats combined with placements on innovative and unique digital channels to fully embody the creative nature of Cirque du Soleil (Smart TV, Cube 3D, interactive homepage takeover, etc.)

Data harvesting agreements for impact formats to expand audience pools and improve remarketing performance with better qualified audiences

The centralization of learning over the campaigns as a significant lever for quickly implementing good practices and reaching or even exceeding the objectives initially set