Cirque du Soleil
campaigns planned and managed for shows on 3 continents
ROI* of 1500% to 3000% on all our campaigns
+5% to 20% above conversion objectives for all our campaigns
Find out how we did it
Adviso successfully deployed an arsenal of digital strategies and tactics in a complex, changing, and competitive environment with results that surpassed even the ambitious objectives set by the Cirque, from one creation and market to the next.
partner and cofounder, Adviso
Planning and managing hundreds of international digital campaigns
* ROI is calculated in ROAS (Return on Ad Spent) held between 1500% and 3000% in all cities despite the significant incremental investment in digital brand awareness and diversity of investments.
Challenges related to the project
Cirque had never invested significant parts of its digital budget into brand equity positioning;
Working with an internal structures that didn’t allow for investing in a market before a show was announced, so it wasn’t possible to prepare relevant audiences for the show’s arrival;
Maintaining ticket sales performance, which could not slow down or diminish despite significant incremental investment in digital brand awareness and diversity of placements;
Adapting more than a hundred strategies deployed and executed in 2016 to the realities and cultural context of local markets.
Strategies deployed by Adviso
Well-thought out digital awareness strategies that align with performance strategies, thereby laying the groundwork for subsequent performance-based campaigns;
High-impact creative formats in combination with placements on innovative and unusual digital channels that embody the creative nature of Cirque du Soleil (Smart TV, Cube 3D, interactive homepage takeover, etc.);
Data recovery agreements for high-impact formats to enlarge audience pools and improve the performance of remarketing efforts among more qualified audiences;
Leverage the centralization of lessons learned through past campaigns to be able to quickly set up best practices and reach, even surpass, initial objectives.
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