Case study

24h Tremblant

Find out how we did it

The Adviso team helped us implement a digital strategy to define, build and remain connected to an engaged audience. Specifically, Adivso helped us surpass our recruitment objectives, accelerate our fundraising campaign and target new markets to generate even more donations. Thank you!!!
Marie-Eve Otis
Marketing & Communication Director
24h Tremblant



The 24h de Tremblant is one of the most important athletic fundraising events in North America. This unique initiative supports three foundations that contribute to children’s well being. Over the course of one unforgettable weekend, runners, walkers, skiers and supporters come together for the cause.

For the 2017 edition, the foundation’s goal was to raise $3.25 million, where each participant is responsible for their own fundraising.

The Adviso team set up an automation and personalization strategy to maximize audience engagement that led to a record fundraising total of more than $3.8 million, with only 20% of revenue attributed to media campaigns.

Challenges related to the project

Strategies deployed by Adviso

Services deployed at Adviso