CASE STUDY

24h Tremblant

2 929 %
return on ad spend
126 %
of the goal achieved
3 868 742 $
in donations raised

FIND OUT HOW WE DID IT

The Adviso team enabled us to implement a digital strategy in order to define and create an engaged audience as well as to develop and maintain a link with this same audience. Concretely, Adviso helped us exceed our recruitment objectives, anticipate our fundraising campaign and target new audiences in order to generate more donations! THANK YOU!!!
Marie-Ève Otis
Marketing Communications Director 24h Tremblant
1

MAXIMIZE AUDIENCE ENGAGEMENT

The 24h of Tremblant is one of the largest fundraising sporting events in North America.

This unique initiative supports three foundations that contribute to the well-being of children. For an unforgettable weekend, runners, walkers, skiers and supporters come together for a good cause.

For the 2017 edition, the objective pursued by the foundation was to collect 3.25 million dollars, where each participant is responsible for his own collection.

The Adviso team supported the organization of 24h Tremblant in the implementation of a digital strategy including media campaigns, automation and personalization to maximize audience engagement. This resulted in record fundraising of over $3.8 million.

2

PROJECT CHALLENGES

Motivate participants to exceed their own donation goal
Maximize the number of registered teams
Encourage enrollment earlier in the year
3

STRATEGIES DEPLOYED BY
ADVISO

Clearly identify revenue sources by implementing performance measurement tools and an attribution model
Develop a strategy for acquiring relevant audiences
Initiate email database segmentation early in the campaign to build new audiences and drive early sign-ups
Personalize communications at each stage of the user journey by capitalizing on historical audience data to increase the level of engagement
Develop a content strategy by creating a blog