Case study

24h Tremblant

return on advertising investment
of goal achieved

Find out how we did it

The Adviso team helped us implement a digital strategy to define, build and remain connected to an engaged audience. Specifically, Adivso helped us surpass our recruitment objectives, accelerate our fundraising campaign and target new markets to generate even more donations. Thank you!!!
Marie-Eve Otis
Marketing & Communication Director
24h Tremblant



The 24h de Tremblant is one of the most important athletic fundraising events in North America. This unique initiative supports three foundations that contribute to children’s well being. Over the course of one unforgettable weekend, runners, walkers, skiers and supporters come together for the cause.

For the 2017 edition, the foundation’s goal was to raise $3.25 million, where each participant is responsible for their own fundraising.

The Adviso team set up an automation and personalization strategy to maximize audience engagement that led to a record fundraising total of more than $3.8 million, with only 20% of revenue attributed to media campaigns.

Challenges related to the project

Motivate participants to surpass their fundraising goals
Maximize the number of registered teams
Encourage people to register earlier in the year

Strategies deployed by Adviso

Clearly identify revenue sources by setting up performance measurement tools and an attribution model
Develop an acquisition strategy for relevant audiences
Initiate segmentation of the email database at the outset of the campaign to build new audiences and generate early registrations
Personalize communications at each step of the user journey by capitalizing on historic audience data to increase the level of engagement
Develop a content strategy by setting up a blog
The first step?

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