CASE STUDY

Les Grands Ballets Canadiens

+ 20 ^%

Revenue (non-campaign)

+ 53 ^%

Organic visits after the redesign (over 6 months)

-15 ^%

Rebound rate

FIND OUT HOW WE DID IT

We loved the experience of working with Adviso! From the very beginning and throughout the redesign of our website, they were never anything but amazing. The expertise they brought to the table was exactly what we needed. It didn’t take long for us to see the advantages of working with an agency like Adviso. I would highly recommend them to any company looking to redesign their website or revisit their online marketing strategy. We are so appreciative of the Adviso team and everything they have done for us.

Olivier Le Galliard

Marketing, Sales, and Communications Director

STRATEGIC SUPPORT FOR A WEBSITE REDESIGN

Les Grands Ballets Canadiens wanted to rethink their web presence to reflect the evolution of the organization itself. With multiple shows, packages, and events for sale online, as well as a broadening mission (dance therapy services and related events, not to mention the Nutcracker Market), Les Grands Ballets reached out to Adviso to support their internal team as they moved through the stages of redesigning their website. Taking a collaborative approach, Adviso’s specialists helped the organization plan the redesign, execute a strategic analysis of the site, develop the architecture of the new site, select design and development teams, and support them in the creation of a site that delivers results and builds on the achievements of the institution. The process was carried out in the form of interactive workshops which allowed Les Grands Ballets to stay involved every step of the way.

CHALLENGES RELATED TO THE PROJECT

Plan the redesign in very close collaboration with the client's team to ensure that the solutions chosen will allow him to evolve the site

Replace the site without risking its position acquired for years

Find a design and development supplier adapted to the mandate

Propose a structure that optimizes the organic referencing of the site while delivering a simple and uncluttered experience

Put forward a business model based on a diversified offer intended for diversified clienteles

Measure and optimize varied and complex transactions, leveraging multiple organizations, platforms and domains

STRATEGIES DEPLOYED BY
ADVISO

Collaborative strategic planning with the Les Grands Ballets team

Assistance in the selection of a supplier who would create the new site

Support in the creation of the site to ensure that the site delivered adopts both the uncluttered image of the brand while respecting good practices in terms of user experience and referencing on search engines

Implementation of web performance measurement tools for monitoring results in a multi-domain environment, with separate ticketing