Case study

Les Grands Ballets Canadiens

+20%
in revenue (non-campaign)
53%+
in organic traffic after the redesign (over 6 months)
-15%
bounce rate

Find out how we did it

We loved the experience of working with Adviso! From the very beginning and throughout the redesign of our website, they were never anything but amazing. The expertise they brought to the table was exactly what we needed. It didn’t take long for us to see the advantages of working with an agency like Adviso. I would highly recommend them to any company looking to redesign their website or revisit their online marketing strategy. We are so appreciative of the Adviso team and everything they have done for us.
Olivier Le Galliard
Marketing, Sales, and Communications Director

Strategic support for a website redesign

Les Grands Ballets Canadiens wanted to rethink their web presence to reflect the evolution of the organization itself. With multiple shows, packages, and events for sale online, as well as a broadening mission (dance therapy services and related events, not to mention the Nutcracker Market), Les Grands Ballets reached out to Adviso to support their internal team as they moved through the stages of redesigning their website. Taking a collaborative approach, Adviso’s specialists helped the organization plan the redesign, execute a strategic analysis of the site, develop the architecture of the new site, select design and development teams, and support them in the creation of a site that delivers results and builds on the achievements of the institution. The process was carried out in the form of interactive workshops which allowed Les Grands Ballets to stay involved every step of the way.

Challenges related to the project

Plan the redesign in close collaboration with the client’s team to ensure that the chosen solutions allow for future growth;
Replace the website without jeopardizing site ranking earned over years of SEO;
Find a design and development vendor who would be the right fit for the mandate;
Propose a structure that prioritizes SEO while delivering a simple and refined user experience;
Put forward a business model based on a diversified offer, able to address a diverse clientele;
Measure and optimize varied, complex transactions, relying on several organizations, platforms, and domains.

Strategies deployed by Adviso

Collaborative strategic planning with the team at Les Grands Ballets;
Help with the selection of a vendor to build the new site;
Support in creating a site that maintains the refined image of the brand, while respecting user-experience and SEO best practices;
Implementation of web analytics tools to track results across a multi-domains environment, with separate box offices.
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