Les Grands Ballets Canadiens
in revenue (non-campaign)
in organic traffic after the redesign (over 6 months)
Find out how we did it
We loved the experience of working with Adviso! From the very beginning and throughout the redesign of our website, they were never anything but amazing. The expertise they brought to the table was exactly what we needed. It didn’t take long for us to see the advantages of working with an agency like Adviso. I would highly recommend them to any company looking to redesign their website or revisit their online marketing strategy. We are so appreciative of the Adviso team and everything they have done for us.
Olivier Le Galliard
Marketing, Sales, and Communications Director
Strategic support for a website redesign
Challenges related to the project
Plan the redesign in close collaboration with the client’s team to ensure that the chosen solutions allow for future growth;
Replace the website without jeopardizing site ranking earned over years of SEO;
Find a design and development vendor who would be the right fit for the mandate;
Propose a structure that prioritizes SEO while delivering a simple and refined user experience;
Put forward a business model based on a diversified offer, able to address a diverse clientele;
Measure and optimize varied, complex transactions, relying on several organizations, platforms, and domains.
Strategies deployed by Adviso
Collaborative strategic planning with the team at Les Grands Ballets;
Help with the selection of a vendor to build the new site;
Support in creating a site that maintains the refined image of the brand, while respecting user-experience and SEO best practices;
Implementation of web analytics tools to track results across a multi-domains environment, with separate box offices.
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