Case study

Groupe Deschênes

Find out how we did it

Adviso’s support and expertise in this large-scale web project allowed us to quickly understand what challenges we were up against, and find solutions just as quickly. With their multidisciplinary support, Adviso helped us push our limits and offer our customers an e-commerce ecosystem that surpassed our expectations.
Pedro Silva
Marketing & E-Commerce Director

Strategic planning of omnichannel business

Groupe Deschênes is the biggest Canadian-owned distributor of products and equipment for building services (plumbing, heating, electricity, CVAC/R and fire protection), water and sewage systems, and car parts. It operates several sites specifically targeting specialized contractors. Over the past few years, Adviso supported Groupe Deschênes in the launch of e-commerce initiatives for its eight principal subsidiaries, and in the organization of a catalogue to support these eight businesses, containing more than 100,000 products. Targeting very specific B2B markets from coast to coast, these sites allow a pool of entrepreneurs and tradespeople to access detailed product information and, when they log in, to see their prices, as well as the status of their orders and accounts. Furthermore, it allows them to place complex orders, obtain online estimates, or merchandise releases.

Learn more about their digital transformation in Les Affaires. [French only]

Challenges related to the project

Strategies deployed by Adviso

Services deployed at Adviso

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