Case study


Find out how we did it

I’d like to give a big thank-you to the entire team at Adviso that helped us with this project. As a professional team with competencies in many disciplines, you were able to understand our challenges and needs. I really appreciated the synergy of our relationship and would enthusiastically recommend you as a collaborator.
Jérémie Gingras
Digital Marketing Manager

Digital strategic planning for the B2B presence

The B2B food service market can be reached by leveraging sector-specific features, specialized content and an exclusive portal made for both distributors and the institutional, hospitality and restaurant (HRI) market.

Olymel, a Canadian leader in the poultry and hog production and transformation market with revenues in excess of $3.6B, asked Adviso to plan and support the evolution of its online presence for the B2B food service sector. After interviewing numerous stakeholders at the company and in its customer segments, which ranged from distributors, restaurant chains and hospitality groups to institutions, our team was able to provide a detailed online strategy and tactical roadmap to execute the mandate.

Adviso provided guidance to the client’s internal teams in the selection of an appropriate digital platform and website development firm, as well as during the content development and preparation phase. In addition, Adviso partnered with Olymel’s internal team and the web development firm to design a customer experience that would be relevant to Olymel’s different types of B2B customers and that would highlight Olymel’s innovative offering. Adviso also supported its partners in the creation of an exclusive hub to enable B2B commercialization and lead-generation tactics for Olymel’s structured, Canada-wide B2B salesforce and the efforts of its food service distribution partners.

Challenges related to the project

Strategies deployed by Adviso

Services deployed at Adviso