Case study
PME MTL
12
User interviews carried out
17
Potential vendors evaluated
6 month
Of agile development from the start of planning to the launch of the site
Find out how we did it
Thanks to your recommendations and project management, our digital presence is rooted in a strong foundation. Adviso made a significant contribution to the development of the project. It was a long road, but the end result is a product we are extremely proud of.
Yan Beaumont
Planning Advisor, City of Montreal
Redesign of the PME MTL network’s site
Challenges related to the project
Structuring the network’s digital ecosystem - online presence was scattered and clustered (18 sites and social presences)
Define and respond to the needs of external and internal users
Preserve SEO from previous sites
Manage the numerous stakeholders within each network hub, and facilitate their participation in the project
Work with limited internal resources - no resource dedicated to the management and maintenance of PME MTL’s digital presence
Strategies deployed by Adviso
Develop information architecture and navigation based on the needs of target users (entrepreneurs) following an in-depth analysis of user profiles
Influence content strategy and tools available to advisors in the network, to make available services more discoverable, and support users in the development of their projects
Create mock-ups to inform subsequent design phases
Conduct a two-stage migration of previous sites towards the new, unified network site
Develop a two-year tactical roadmap to guide the digital evolution of the network (platforms, resources, marketing strategies)
Put a collaborative, agile method in place with the client, enabling us to better understand the internal realities of network hubs, and meet the needs of all stakeholders and facilitate their participation
PME MTL
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