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CASE STUDY

PME MTL

12
User meetings carried out
17
Potential Suppliers Assessed
6 months
From the start of planning to the launch of the site in agile mode

FIND OUT HOW WE DID IT

Thanks to your recommendations and project management, our digital presence is rooted in a strong foundation. Adviso made a significant contribution to the development of the project. It was a long road, but the end result is a product we are extremely proud of.
Yan Beaumont
Planning Advisor, City of Montreal
1

REDESIGN OF THE PME MTL NETWORK’S SITE

The PME MTL network was born of the reorganization of the model for local economic development in the Montreal area. The 18 CLD/CDECs previously responsible for local economic development were replaced by six organizations which have come together to form the PME MTL network. Given the circumstances, the network needed to revisit its digital ecosystem to ensure that it would have a single site and web presence, in order to better meet users’ needs. Adviso supported PME MTL throughout the preparation for the redesign project, including strategic planning, site design, the selection of production partners (design and development), and UX support, right up to the time the site was delivered.
 
2

CHALLENGES RELATED TO THE PROJECT

Structuring of the network's Web ecosystem: dispersed digital presences and by poles (18 sites and social presences)
Define and meet the needs of external and internal users
Keep the SEO achievements of old sites
Manage the many stakeholders within the different divisions and facilitate their adherence to the project
Dealing with limited internal resources: no resources dedicated to managing and maintaining PME MTL's digital presence
3

STRATEGIES DEPLOYED BY ADVISO

Develop an information and navigation architecture according to the needs of target customers (entrepreneurs) following an in-depth analysis of user profiles
Influence the content strategy and the toolbox of the group's advisors to improve the discovery of the services offered and guide the clientele in their project
Map models to guide subsequent design steps
Carry out the migration in two stages of the pre-existing sites to the new unified site of the group
Develop a 2-year tactical roadmap to guide the digital evolution of the group (platforms, resources, marketing strategies)
Implement a collaborative and agile approach with the client, allowing a better understanding of the internal reality of the divisions, meeting the expectations of all stakeholders and facilitating their adherence

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