Case study
National Bank
Find out how we did it
Faced with the major challenge of growing the content marketing program at the National Bank, Adviso quickly set up specialized teams that allowed us to increase the pace and impact of our content strategy. By allowing us to grow our pool of collaborators, both for our proprietary content and for media partners, they permitted us to quickly shift our audience to a younger demographic, which was one of our top priorities for this year.
Philippe Santerre
Lead strategist and Content Marketing Team Lead, National Bank
Brand transformation through content marketing
Challenges related to the project
Strategies deployed by Adviso
National Bank
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