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CASE STUDY

National Bank

+106 %
traffic growth
+60 %
visitors 25-34 years old
+23 %
Facebook fans in 6 months

FIND OUT HOW WE DID IT

Faced with the major challenge of growing the content marketing program at the National Bank, Adviso quickly set up specialized teams that allowed us to increase the pace and impact of our content strategy. By allowing us to grow our pool of collaborators, both for our proprietary content and for media partners, they permitted us to quickly shift our audience to a younger demographic, which was one of our top priorities for this year.
Philippe Santerre
Lead strategist and Content Marketing Team Lead, National Bank
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BRAND TRANSFORMATION THROUGH CONTENT MARKETING

Over the years, the National Bank has built a rich environment of advice-type content consisting of over 3,000 blog articles. Collaborating with Adviso allowed the Bank to create and optimize quality content with the goal of shifting the perception of its brand among millennials. The objective was to publish more engaging content that effectively represents the “makers” DNA of the National Bank, while simultaneously making the connection to “real life”, one that is beautiful but not always simple when it comes to talking about money. The results presented were achieved over a short period of six months, a testament to the effectiveness of the strategy and tactics deployed.
 
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CHALLENGES RELATED TO THE PROJECT

Support the Bank in its editorial management and develop its taste for risk
Align the client's business needs with the creative proposals of content providers
Prioritize optimization efforts due to large volumes of pre-existing content
Establish a clear metric between content efforts and their impact on conversion
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STRATEGIES DEPLOYED BY
ADVISO

Creation of branded content as a starting point for the conversion and retargeting journey
Creative process supported by Adviso's SEO methodology promoting social engagement and organic traffic
Media planning closely aligned with content strategy
Take advantage of a rich portfolio of content, specialized and credible media in the eyes of the target
Adoption of visual standards, tone and content formats adapted to the target

REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 All rights reserved - Adviso 2024