Find out how we did it
Adviso's expertise in strategy and digital transformation was of great help when we rethought our overall strategic approach. Adviso's vision and skills allowed us to translate the evolution of our mission into concrete business transformation. Adviso was the ideal strategic partner to communicate that Technologia was not only training, but transforming and supporting individuals and companies to reach their full potential.
Strategic planning for an online repositioning
Over the years, Technologia’s catalogue of services and training opportunities has grown more complex, and its accumulated marketing initiatives caused confusion for potential customers, who found it hard to find the information they were looking for. Given this, it was deemed necessary to revise the way the service offering was communicated, moving it from a catalogue of training options, to a learning experience.
To help them reassess their positioning, Technologia gave Adviso a mandate to support their strategic thinking process. Through meetings with various internal roles and by bringing the organization’s strengths into alignment with best market practices, Adviso’s business consultants were able to work with Technologia to develop a strategic vision that offered the company greater opportunity for growth and transformation.
Using this vision as the foundation, Adviso led a user research project among current and potential Technologia customers, with the goal of understanding their needs and irritants in order to develop and provide a better digital user experience. This allowed Technologia to outfit itself with a powerful new digital platform aligned with its brand vision.