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Case study

HydroSolution

+30 %
Sales calls against customer goal of 10% increase
1 000
The forms filled out on the site, a novelty for HydroSolution
+150 k
Clicks from an audience qualified by a specific behavior

FIND OUT HOW WE DID IT

Adviso has a highly talented team, with an obsession for lead generation. Three words describe this firm: rigor, intelligence, and innovation.
Isabel St-Laurent
Brand Director, HydroSolution
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IMPLEMENTATION OF AN INTEGRATED, MULTI-SERVICE APPROACH TO WEB MARKETING

In support of HydroSolution’s TV branding campaign, Adviso orchestrated various strategies and tactics to allow the company to generate an increase in sales calls. What’s more, in light of recommendations made during the campaigns, Adviso is currently doing development work with HydroSolution in preparation for a website redesign.
 
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CHALLENGES RELATED TO THE PROJECT

Plan and implement complex campaigns under tight deadlines
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Attract users' attention during the end of the year and beginning of the year celebrations
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Link data between call tracker and media platforms for more granular performance reporting
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STRATEGIES DEPLOYED BY
ADVISO

A granular SEM architecture and a continuous Google AdWords campaign
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A state-of-the-art Display strategy integrating various targeted tactics to leverage SEM (attribution model) conversions
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An SEO approach to performance in addition to local optimization
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Editorial and ergonomic optimization on the 9 landing pages thanks to A/B tests
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The configuration of a call tracker assigning a number to each tactic
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Systematic monitoring of competition and daily optimization
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A social media strategy for community management
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REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023