Case study


+30 %
Increase in sales calls,as compared to the client’s objective of a 10% increase
Forms filled on the site, a first for HydroSolution
Clicks from an audience qualified by a specific behaviour

Find out how we did it

Adviso has a highly talented team, with an obsession for lead generation. Three words describe this firm: rigor, intelligence, and innovation.
Isabel St-Laurent
Brand Director, HydroSolution

Implementation of an integrated, multi-service approach to web marketing

In support of HydroSolution’s TV branding campaign, Adviso orchestrated various strategies and tactics to allow the company to generate an increase in sales calls. What’s more, in light of recommendations made during the campaigns, Adviso is currently doing development work with HydroSolution in preparation for a website redesign.

Challenges related to the project

Planning and implementing complex campaigns with tight timelines
Attracting users’ attention during the end-of-year and New Year’s holidays
Tying call tracker data to media platforms, in order to get more detailed performance reports

Strategies deployed by Adviso

Detailed SEM architecture and ongoing Google AdWords campaign
Cutting-edge Display strategy integrating diverse targeted tactics that can be leveraged to increase SEM conversions (attribution model)
A high-performing SEO strategy and optimization for local
Content and usability optimization on nine landing pages, thanks to A/B testing
Configuration of a call tracker to attribute a number to each tactic
Systematic monitoring of the competition, with daily optimization
A social media strategy for community management

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