The forms filled out on the site, a novelty for HydroSolution
+150 k
Clicks from an audience qualified by a specific behavior
FIND OUT HOW WE DID IT
Adviso has a highly talented team, with an obsession for lead generation. Three words describe this firm: rigor, intelligence, and innovation.
Isabel St-Laurent
Brand Director, HydroSolution
1
IMPLEMENTATION OF AN INTEGRATED, MULTI-SERVICE APPROACH TO WEB MARKETING
In support of HydroSolution’s TV branding campaign, Adviso orchestrated various strategies and tactics to allow the company to generate an increase in sales calls. What’s more, in light of recommendations made during the campaigns, Adviso is currently doing development work with HydroSolution in preparation for a website redesign.
2
CHALLENGES RELATED TO THE PROJECT
Plan and implement complex campaigns under tight deadlines
Attract users' attention during the end of the year and beginning of the year celebrations
Link data between call tracker and media platforms for more granular performance reporting
3
STRATEGIES DEPLOYED BY ADVISO
A granular SEM architecture and a continuous Google AdWords campaign
A state-of-the-art Display strategy integrating various targeted tactics to leverage SEM (attribution model) conversions
An SEO approach to performance in addition to local optimization
Editorial and ergonomic optimization on the 9 landing pages thanks to A/B tests
The configuration of a call tracker assigning a number to each tactic
Systematic monitoring of competition and daily optimization
