Adviso worked with evenko to optimise its website and operations to increase ticket sales for its diverse offering of shows across the province. To accomplish this we created a 12-month roadmap that included strategic planning, defining the functionality of the new site and producing mock-ups, and support throughout the development phase, carried out by Plank. We identified the pillars of online operations (assets, platforms), and worked to personalize communications and build loyalty among visitors. Among other things, this was done by optimizing conversion tracking on third-party systems (ticketmaster, outbox, admission, ticketpro) and by creating a logged in space for members allowing evenko to share targeted, personalized content. Finally, we supported the evenko team in the creation of strategies related to social media events, and how to benefit from user generated content (UGC).