Case study

Evenko

Find out how we did it

Adviso was an immense help in the successful launch of the evenko.ca. They provided us with a clear and strategic plan to guide us through the implementation of the multiple new features provided for the website.

Audric Trudeau

Digital Strategist

Strategic planning of new website and optimizing digital marketing operations

Adviso worked with evenko to optimise its website and operations to increase ticket sales for its diverse offering of shows across the province. To accomplish this we created a 12-month roadmap that included strategic planning, defining the functionality of the new site and producing mock-ups, and support throughout the development phase, carried out by Plank. We identified the pillars of online operations (assets, platforms), and worked to personalize communications and build loyalty among visitors. Among other things, this was done by optimizing conversion tracking on third-party systems (ticketmaster, outbox, admission, ticketpro) and by creating a logged in space for members allowing evenko to share targeted, personalized content. Finally, we supported the evenko team in the creation of strategies related to social media events, and how to benefit from user generated content (UGC).

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