Case study

Nature’s Touch

1 DOCUMENT
to guide all digital initiatives
MULTI-SERVICE
involvement in all the brand’s digital pillars
1 STRATEGIC DIRECTION
to unify all their digital efforts

Find out how we did it

Working with Adviso has taken the guesswork out of our Digital, Social Media and Content planning. Not only did they provide a complete and thorough web analysis with recommendations, their Go-to-Market strategy has become a staple for all our digital planning and affectionately nicknamed “The Digital Bible”
Dara Woods-Briskin
Brand Manager
Nature's Touch

Go-to-Market strategy

Nature’s Touch, a Canadian company specialized in the frozen fruit and vegetable industry, reached out to Adviso to develop a go-to-market strategy aligned with their brand awareness and acquisition goals. Our team started with an in-depth contextual analysis of the food market and consumer trends in order to fully understand how the brand would need to be positioned to reach its target audience. We then capitalized on these trends by creating a seasonal calendar to guide both the social content strategy and digital media efforts.

The go-to-market strategy was broken down by brand goal, taking into consideration the entirety of the digital ecosystem from digital media, to content, to customer and user experience. Our experts outlined their tactical recommendations with the objective of fully equipping the Nature’s Touch marketing team and their partner agencies, and of creating useful digital initiatives in the short, medium and long term. The Nature’s Touch team received a detailed worksheet detailing the steps to follow in order to deploy the recommendations proposed by the Adviso team.

Challenges related to the project

Hard-to-penetrate market and limited presence in Quebec
Multi-tiered management of large-scale goals
Recommendations were made based on the company’s actual capacity
Ongoing digital and social media initiatives had to be taken into account and integrated

Strategies deployed by Adviso

In-depth analysis of the food industry and market trends
Research and development of a seasonal calendar to guide the content strategy
Development of a go-to-market strategy encompassing the entire digital ecosystem
Identification of priority areas and breakdown of steps to follow to achieve the goals
Support for the execution of recommended tactics
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