CASE STUDY

Oasis

+24K
New fans in 10 months
60 %
Fans are English speaking
61
Interactions per post (average)

FIND OUT HOW WE DID IT

Adviso's team is proactive and has a strict methodology that allows real-time tracking of our brand on various social platforms. After a year, my trust in them is unbreakable
Olivier Benoit
Projects manager, non-traditional marketing
1

ESTABLISHING A SOCIAL PRESENCE OUTSIDE OF QUEBEC THROUGH CONTENT STRATEGY

Build a health community around a consumer packaged goods brand
 
2

CHALLENGES RELATED TO THE PROJECT

Talking about a generic product by adopting a health and well-being angle
+
+
+
+
Represent a product sold across Canada with a strong identity in Quebec
+
+
+
+
Support offline promotional campaigns
+
+
+
+
Support the various initiatives of which Oasis is a patron
+
+
+
+
Address a French-speaking and English-speaking audience
+
+
+
+
Attract more qualified fans to the page
+
+
+
+
3

STRATEGIES DEPLOYED BY
ADVISO

Develop the community around publications related to pleasure and health
+
+
+
+
Set up four competitions featuring the brand's products
+
+
+
+
Promote tours via Facebook events and allow fans to follow the tour team's journeys
+
+
+
+
Promote the races to the community before, during and after each event (events, photo albums, community participation, etc.)
+
+
+
+
+
+
+
+
+
+
+
+