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CASE STUDY

Oasis

+24K
New fans in 10 months
60 %
Fans are English speaking
61
Interactions per post (average)

FIND OUT HOW WE DID IT

Adviso's team is proactive and has a strict methodology that allows real-time tracking of our brand on various social platforms. After a year, my trust in them is unbreakable
Olivier Benoit
Projects manager, non-traditional marketing
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ESTABLISHING A SOCIAL PRESENCE OUTSIDE OF QUEBEC THROUGH CONTENT STRATEGY

Build a health community around a consumer packaged goods brand
 
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CHALLENGES RELATED TO THE PROJECT

Talking about a generic product by adopting a health and well-being angle
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Represent a product sold across Canada with a strong identity in Quebec
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Support offline promotional campaigns
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Support the various initiatives of which Oasis is a patron
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Address a French-speaking and English-speaking audience
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Attract more qualified fans to the page
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STRATEGIES DEPLOYED BY
ADVISO

Develop the community around publications related to pleasure and health
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Set up four competitions featuring the brand's products
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Promote tours via Facebook events and allow fans to follow the tour team's journeys
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Promote the races to the community before, during and after each event (events, photo albums, community participation, etc.)
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REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023