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Hans Laroche
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8 trends in loyalty in 2025

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Jean-François Renaud
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Francis Devoy
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Yann Kerveant
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Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

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Jean-François Renaud
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Jean-Michel Dubé
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Annabel Dufour-Brown
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Nicolas Villeneuve
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Hero Conf Austin 2018: 3 trends to keep an eye on

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Yannick Proulx
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Yannick Proulx
26 Apr 2018

On which devices do your users convert?

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Yannick Proulx
19 Apr 2018

What’s the value of your Facebook posts for your conversions?

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Yannick Proulx
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What value do your Facebook posts have for your conversions?

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Yannick Proulx
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Yannick Proulx
11 Apr 2018

Facebook Analytics and its omnichannel solution: Where to start?

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How-to
Maxime Louison
04 Apr 2018

Learn how to use content to improve the performance of your campaigns

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Maxime Louison
04 Apr 2018

How to use your content to improve the performance of your campaigns?

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Jean-Michel Dubé
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Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!

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Yannick Proulx
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Is hyper-segmentation ending on Facebook?

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Francis Devoy
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The mystery of Facebook language targeting

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Yannick Proulx
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The end of Newsfeed as we know it

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Sébastien Mayoux
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Francis Devoy
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Digital Summit Portland: Putting the customer first in your digital strategy

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Francis Devoy
29 Aug 2017

Digital Summit Portland: Putting the customer first in your digital strategy

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Pascal-Philippe Bergeron
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Can artificial intelligence replace specialists?

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Series
Pascal-Philippe Bergeron
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How to bid with maximum efficacity : the Go Play In Traffic method

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Pascal-Philippe Bergeron
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Pascal-Philippe Bergeron
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Historic Quality Score: how to build a business case like a pro with the Adviso method

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Sébastien Mayoux
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Pascal-Philippe Bergeron
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Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns

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Nicolas Villeneuve
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Last-Click is Dead, Long Live Multi-Touch Attribution!

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Tech
Robin Laverdet
09 Feb 2017

4 reasons to get serious about your landing pages

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Tech
Robin Laverdet
08 Feb 2017

4 reasons to get serious about your landing pages

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Tech
Yannick Proulx
06 Feb 2017

8 tips to optimize your Facebook campaigns like a #Pro!

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Robin Laverdet
30 Jan 2017

What if 2017 finally marked the take-off of landing pages?

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Tech
Robin Laverdet
30 Jan 2017

Will 2017 finally be the year landing pages take off?

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Tech
Jean-Michel Dubé
23 Jan 2017

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

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Tech
Sébastien Mayoux
15 Nov 2016

Hey Siri, how can search marketing adapt to voice search?

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Tech
Nicolas Villeneuve
14 Nov 2016

Taking your SEM internal. Will it pay off?

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Tech
Nicolas Villeneuve
14 Nov 2016

Internalize your SEM. Such a rewarding choice?

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Mathieu Zancan
09 Nov 2016

Is it possible to optimize your Tinder matches?

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Tech
Francis Devoy
02 Nov 2016

Untamed remarketing: Drawing the line between conversion and intrusion

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Philippe Boutin-Lizotte
06 Oct 2016

Ad blocking: the symptom of an industry that needs to reinvent itself

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How-to
Renaud Miniaou
26 Sep 2016

5 things marketers don’t know about machine learning, but should!

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How-to
Elsa Badinier
22 Jun 2016

5 steps guide to run a mobile app install campaign on Google AdWords

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Business
Jean-François Renaud
24 May 2016

7 ingredients for a modern approach to digital media

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Tech
Nicolas Villeneuve
28 Feb 2016

Disappearance of right-wing Google Adwords ads: the impacts

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Tech
Jean-Michel Dubé
08 Feb 2016

Putting an end to post-click attribution: the case study

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Tech
Jean-Michel Dubé
01 Feb 2016

Getting rid of “post-click” attribution

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Tech
Jean-Michel Dubé
31 Jan 2016

Putting an end to post-click attribution

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Business
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: When innovation pays off $60 billions a year

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Tech
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: when innovation brings in US$60 billion per year

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How-to
Francis Devoy
04 Aug 2015

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

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How-to
Adviso
06 Jul 2015

5 reasons to buy your brand’s keywords on Google

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Jean-Michel Dubé
03 Jun 2015

Programmatic buying: 5 tactics to go beyond the Google Display Network

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Tech
Roger Kamena
18 Nov 2014

Programmatic buying and audience data

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Tech
Roger Kamena
04 Nov 2014

What is programmatic buying?

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Business
Pascal-Philippe Bergeron
15 Oct 2014

Profitability or profitability? Concepts to demystify

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How-to
Thoma Daneau
09 Apr 2014

Measure the true performance of your Facebook ads by measuring conversion pixels

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Tech
Thoma Daneau
10 Mar 2014

Give more visibility to your YouTube videos with Youtube Ads

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Tech
Jean-Frédéric Bergeron Poudrier
03 Jul 2013

Tame the Google AdWords Keyword Planner for your search trends

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Tech
Adviso
23 May 2012

Facebook Power Editor: a miraculous ad campaign management tool

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Tech
Patrick Siki
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8 tips for building and choosing relevant landing pages for your Adwords campaigns

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Tech
Simon T Trudeau
04 Apr 2011

The difference between Google Analytics goals and Adwords conversions (1 of 2)

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Laurent Jacobs
18 May 2010

La vie privée et les nouvelles technologies

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How-to
Adviso
25 Feb 2009

The “definitive” article on URL rewriting

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Tech
Simon Lamarche
04 Sep 2007

10 ways to pay less for your Adwords

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How-to
Simon Lamarche
04 Sep 2007

10 ways to pay less for your Adwords

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Business
Jean-François Renaud
07 Feb 2006

The Most Profitable Online Content

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Business
Jean-François Renaud
07 Feb 2006

The highest paying content on the web

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Tech
Simon Lamarche
15 May 2005

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

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SEE MORE
Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

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  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

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  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

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  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

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  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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