CHOOSE THE RIGHT PARTNER TO GUIDE YOU THROUGH THE DEVELOPMENT OF YOUR WEBSITE
In any website development or redesign project, you need to make sure you’ve defined the goals, roles and targets of your site. Too often, companies forget this crucial step and jump into the design and programming phases, only to realize too late that their end product doesn’t align with the goals they need to meet. That’s why this step is so essential to a project’s success.
Over the course of 500 projects, Adviso has refined its approach to website development support. Projects are carried out in collaboration with the client in order to build an action plan that clarifies any potential obstacles that might prevent us from achieving the desired results, then identifies the strategies and tactics that need to be put in place to reach these goals.
Working with Adviso is like working with an architect to renovate your home: we go well beyond home staging. We take everything in hand, from the initial strategy to delivery and operationalization. Then we equip your teams and work to advance your digital properties so that they reflect your omnichannel strategy.
This phase allows Adviso to familiarize itself with the company’s situation, market trends and customer needs in order to create a vision and set a direction for the site.
- Analysis of the performance of current initiatives;
- Definition of goals;
- Analysis of market trends and comparables;
- Analysis of SEO challenges;
- Definition of customers’ end needs.
This is the time to structure your new digital initiatives and accelerate their creation by putting together the plans and specifications that will be needed by the development, design and copywriting teams.
- Analysis of functionalities;
- Definition of use cases;
- Creation of information architecture;
- Wireframes of key pages of the site.
Based on the requirements, Adviso will put together a project brief that will allow suppliers to provide the most accurate possible estimates for the solution to be put in place.
- The desired solution;
- The supplier’s experience and abilities;
- The budget and contractual practices to respect;
- Selection criteria grid for the final comparison.
SITE OPTIMIZATION AND MARKETING
Regardless of where you are at in the analysis and development of your future site, there are many optimization and marketing activities that you can begin simultaneously. Our team will focus on the business issues unique to your industry and inject the strategic elements that will lead to a successful online presence.