Case study

Uniprix

+80 K
New fans in only 6 days
365
Store locations updated on Google Places for Business
1
Mobile application responding to the needs of very diverse users

Find out how we did it

The Adviso team has supported Uniprix since 2008. Their specialists in search marketing, social media, strategy, mobile and usability have allowed Uniprix to stand out as a strong, bold and strategic brand, especially in web. Young and dynamic, the Adviso team has been able to support us through each new challenge we decide to tackle, including those we undertake in collaboration with other loyal commercial partners.
Caroline Blazy
Chief marketing relationship et Internet

A long-term business relationship punctuated by a stand-out social campaign

On the occasion of their 35th anniversary, Uniprix wanted to push their online presence farther, to increase their reputation online, and to make as much noise as possible before a key period of the year: the Holidays. With that in mind, we developed an aggressive social strategy.

On top of that, Adviso is participating in the strategic online marketing efforts of more than 365 store locations.

Here is the (french) case study of the program :

Challenges related to the project

Reach the highest possible number of current or potential customers
Create excitement around the brand before the Holidays
Increase the visibility of pharmacies and clinics in local search results
Ensure that the contact information of more than 360 store locations is correctly listed in local directories
Respond to the needs of customers with prescription refill accounts thanks to a mobile application

Strategies deployed by Adviso

Reward brand ambassadors on Facebook
Support social strategy with paid search (Facebook Ads, Google Adwords, Youtube Ads)
Gather email addresses to continue the conversation and support marketing efforts
Optimize the “Store locator” section to improve local organic search
Take charge of the Google Places for Business listings for all store locations
Create models adapted to the mobile reality
Do user testing to ensure that the newly created mobile application responds to customer needs
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