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CASE STUDY

Uniprix

+80 K
New fans in just 6 days
365
Updated branches on Google Places
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Mobile application that meets the needs of a wide variety of users.

FIND OUT HOW WE DID IT

The Adviso team has supported Uniprix since 2008. Their specialists in search marketing, social media, strategy, mobile and usability have allowed Uniprix to stand out as a strong, bold and strategic brand, especially in web. Young and dynamic, the Adviso team has been able to support us through each new challenge we decide to tackle, including those we undertake in collaboration with other loyal commercial partners.
Caroline Blazy
Chief marketing relationship et Internet
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A LONG-TERM BUSINESS RELATIONSHIP PUNCTUATED BY A STAND-OUT SOCIAL CAMPAIGN

On the occasion of their 35th anniversary, Uniprix wanted to push their online presence farther, to increase their reputation online, and to make as much noise as possible before a key period of the year: the Holidays. With that in mind, we developed an aggressive social strategy.

 

On top of that, Adviso is participating in the strategic online marketing efforts of more than 365 store locations.

Here is the (french) case study of the program :

 

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CHALLENGES RELATED TO THE PROJECT

Reach as many current or potential customers as possible
Create excitement around the brand before the holidays
Increase the visibility of pharmacies and clinics in local search results
Ensure the validity of contact details for more than 360 branches in local directories
Meet customer needs with drug refill account using mobile app
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STRATEGIES DEPLOYED BY ADVISO

Reward brand ambassadors on Facebook
Support the social strategy with paid positioning (Facebook Ads, Google Adwords, Youtube Ads)
Retrieve emails for discussion and marketing purposes
Optimize the "Find an agency" section to improve local organic SEO
Supports Google Places listings from all branches
Create models adapted to the mobile reality
Validate that the mobile application created meets the client's needs through user testing

REACH THE NEXT LEVEL

1 888-598-1881

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