Marketing Intelligence

Artificial intelligence (AI) marketing

How to harness artificial intelligence to rapidly improve the efficiency and productivity of your digital marketing initiatives?

The volume of data in digital marketing continues to grow. Marketers have to contend with databases of up to terabytes or even petabytes of information from multiple platforms simultaneously. Without a good datamining strategy, processing this data becomes a real challenge. This is why artificial intelligence and data science represent increasingly interesting solutions for many companies.

Thanks to its expertise in digital marketing and analytics, Adviso supports marketers in the challenges of data management by offering practical solutions in artificial intelligence. The team of data scientists works in collaboration with Adviso experts in various disciplines to develop pragmatic and relevant models. These models are intended to automate operations, determine which customers generate the most revenue, or reduce the impact of repetitive non-value-added tasks.

Adviso offers solutions using a wide range of algorithms and augmented analysis techniques, such as:

  • Content Ratings and chatbot (NLP/G/U)
  • Predictive analytics
  • Optimization algorithms
  • Grouping analysis (clustering)
  • deep learning

Check out some of our available AI marketing models below.