Marketing insights service
How to generate insights for your business?
Marketing analytics is a discipline of turning data into actionable insights for marketers. It differs from business analysis in that it focuses specifically on marketing activities.
Insights aim to improve marketing performance and intelligence, which will have a direct impact on the company's business performance. Typical marketing data used in this type of analysis is:
- Website data;
- Mobile data;
- Advertising data;
- CRM data;
- User research data (e.g. surveys);
- Offline transactions.
Our service encompasses two main disciplines:
- Data Visualization: Custom dashboards to track and optimize your marketing initiatives;
- Digital Insights: a transformation of your digital data into marketing opportunities to be exploited to propel the achievement of your business objectives.
Here are concrete examples of the value we deliver to our customers :
The quarterly Digital Insights have allowed us to greatly inform decision-making in our digital strategy. As a bonus, the approach also highlighted the actions to be taken in our global communication ecosystem. It's definitely a favorite product in Adviso's offer for us.
Valérie Sapin – Énergir
Director of Marketing, Customer Experience and Energy Efficiency
The Digital Insights service has become a strategic tool that guides our 360 initiatives on a digital level.
It allows us to continuously identify new performance levers and additional avenues for optimization.
Karine Larose – Nautilus Plus
Marketing and Communications Director