Case study

Nespresso

Notable growth in engagement with the brand on Facebook
Marked increase in productivity
Significant improvement in cohesion between the various Nespresso partners

Find out how we did it

Having an Adviso consultant in our office with a big picture view of our social media and internal activities created excellent synergy between Nespresso’s various stakeholders and partners. We are now far more proactive than reactive, holding onto our spontaneity while being well prepared.
Mohamed Sow-Hatpé
Digital Marketing Manager
Nespresso

Supporting the brand in its content strategy, production, management and creation

 

For nearly two years, Adviso has helped Nespresso Canada with its social media strategy while improving the overall content creation and publishing process on all the brand’s social platforms. A consultant from Adviso is even embedded in Nespresso’s offices in order to be more involved in its multi-stakeholder reality, identify opportunities related to its business goals and ensure that guidelines are in place to connect new initiatives with existing processes. The consultant allows us to promote a unified vision across multiple business units, which in turn enables us to implement concrete actions, quickly. The presence of this facilitator ensures a high level of reactivity in the face of Nespresso’s changing reality and the evolving world of social media. In the end, the result has been a considerable improvement in the quality of Nespresso’s digital initiatives.

Challenges related to the project

A complex organization with multiple internal stakeholders and external partners
Establishment of a common process between business partners and the client’s internal departments
Maintenance of a consistent content strategy adopted by all players
Provide advice, guidance and support on numerous social and business initiatives
Optimization of communications strategies between the brand’s national and international campaigns

Strategies deployed by Adviso

Consultant embedded within the client’s office, dedicated to internal stakeholders across all departments and acting as the key resource on questions related to social media best practices
Development of a unified, centralized process for content production
Introduction of a common editorial calendar
Maximize the distribution of content produced and develop strategies to maximize the assets produced
Presence in the office in order to better seize opportunities and be as reactive as possible in the face of changing situations
Presence at events sponsored by the brand to ensure the concrete application of planned projects
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