Case study

Air Canada Vacations

+ 72 %
Increase in site revenue originating from search engines
+ 21 K
New newsletter sign-ups (26,000 new Facebook likes with a single contest)
4,8X
Revenue per dollar invested in comparison to traditional online media buys

Find out how we did it

Adviso and Air Canada Vacations think very similarly: what can be measured can be improved. What I like a lot about Adviso is their thinking forward and no bullshit attitude. And we have compatible values: being upfront, transparent, and focused on the right stuff. They help Air Canada Vacations increase online and offline revenues with any type of budgets. And there is more to come in our partnership.
Steve Cristofaro

Optimization of the company’s Internet marketing activities

Maximize traffic from search engines, optimise online media buy campaigns and grow the Air Canada Vacations community.

Challenges related to the project

Increase the number of fans to increase the reach of the message
Allow participants to discover Air Canada Vacations’ tourism offerings
Engage a community within a competitive industry
Increase the number of visits to the Air Canada Vacations website
Increase the ROI of online campaigns
Increase the volume of sales originating from organic traffic

Strategies deployed by Adviso

Optimise the site’s organic search through on- and off-site efforts
Continually optimise the budget for performance-based media buys
Create a contest around a tourism package
Support the social strategy with paid search (Facebook Ads, Google Adwords) and link the social and paid search strategies to the website’s content strategy
Gather email addresses to continue the conversation and support marketing efforts

Services deployed at Adviso


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