CASE STUDY

Air Canada Vacations

+ 72 ^%

Site revenue from organic search traffic

+ 21 K

New newsletter subscribers and more than 26,000 new Facebook likes with just one contest

4.8X

Revenue per dollar invested vs. traditional web media buy

FIND OUT HOW WE DID IT

Adviso and Air Canada Vacations think very similarly: what can be measured can be improved. What I like a lot about Adviso is their thinking forward and no bullshit attitude. And we have compatible values: being upfront, transparent, and focused on the right stuff. They help Air Canada Vacations increase online and offline revenues with any type of budgets. And there is more to come in our partnership.

Yves Rannou

eCommerce & Social Media Director

OPTIMIZATION OF THE COMPANY'S INTERNET MARKETING ACTIVITIES

Maximize search engine traffic, optimize web media buying campaigns and grow the Air Canada Vacations community

CHALLENGES RELATED TO THE PROJECT

Increase the number of fans to increase the reach of the message

Allow participants to discover Air Canada Vacations tourism offers

Engage a community in a competitive industry

Increase the number of visits to the Air Canada Vacations website

Increase the ROI of web campaigns

Increase sales volume through organic traffic

STRATEGIES DEPLOYED BY ADVISO

Optimize the site's organic SEO with on-site and off-site activities

Continuously optimize the performance media buying budget

Create a competition around a tourist package

Support social strategy with paid positioning (Facebook Ads, Google Adwords) and link social strategy and paid positioning strategy to website content strategy

Retrieve emails from Facebook contest participants to further discussion for marketing purposes

SERVICES DEPLOYED AT ADVISO

Content Marketing See all services