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Recent Opinions posts

Business
Philippe Boutin-Lizotte
01 Feb 2021

ROI no matter what the cost

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  • Reading / 3 min.
Business
Jonathan Lemay
11 Jan 2021

Is “local” the fashionable new mainstay for brands?

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  • Reading / 3 min.
Business
Jean-François Renaud
04 Sep 2020

Adaptability in times of chaos

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  • Reading / 5 min.
Business
Jean-François Renaud
04 Sep 2020

Adaptability in times of chaos

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  • Reading / 5 min.
Business
Edouard Reinach
23 Mar 2020

COVID-19: current impacts and forecasts [Roundtable]

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  • Reading / 11 min.
Business
Nicolas Scott
14 Feb 2020

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Francis Devoy
03 Feb 2020

Programmatic Buying: The Honeymoon’s Over

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Francis Devoy
03 Feb 2020

Programmatic buying: the ride is over

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Francis Devoy
03 Feb 2020

I Tested the Off-Facebook Activity Management Module

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  • Reading / 4 min.
Tech
Pascal-Philippe Bergeron
03 Feb 2020

The slippage of third-party audiences

  • TECHNICAL LEVEL
  • Reading / 9 min.
How-to
Jean-François Renaud
06 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Marie Nicollet
02 Dec 2019

The digital world in the news

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  • Reading / 1 min.
Tech
Jean-François Renaud
23 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business
Simon Éthier
09 Jul 2019

Market share is a bad KPI – Here’s why you should avoid it

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business
Jonathan Lemay
03 Jul 2019

Facebook: Portrait of a challenging year

  • TECHNICAL LEVEL
  • Reading / 10 min.
Series
Laurence Presseault
26 Jun 2019

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

  • TECHNICAL LEVEL
  • Reading / 7 min.
Series
Francis Devoy
11 Jun 2019

Ctrl+A – Buying local in digital advertising [S02 E01]

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  • Reading / 22 min.
Business
Francis Devoy
23 May 2019

Profitability, monetization and audiences: our analysis of the Netflix model

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  • Reading / 7 min.
Series
Laurence Presseault
24 Apr 2019

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

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  • Reading / 9 min.
Tech
Jean-François Renaud
08 Apr 2019

Orchestration of Digital Experiences: What I Retained From Adobe Summit 2019

  • TECHNICAL LEVEL
  • Reading / 4 min.
Series
Laurence Presseault
26 Mar 2019

Interview with Jérémie Lévi, user experience designer: UX beyond design

  • TECHNICAL LEVEL
  • Reading / 10 min.
Series
Laurence Presseault
28 Feb 2019

Interview with Kristel Salesse: Finding the balance between intuition and logic

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  • Reading / 11 min.
Business
Simon Éthier
26 Feb 2019

Dollarama is getting into e-commerce. What does it mean?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Series
Laurence Presseault
17 Jan 2019

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

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  • Reading / 7 min.
Business
Francis Devoy
25 Oct 2018

Ctrl+A :Why change management is difficult? [S01 E05]

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  • Reading / 1 min.
Business
Laurence Presseault
02 Oct 2018

Ctrl+A: What value does innovation have today? [S01 E04]

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  • Reading / 2 min.
Business
Laurence Presseault
28 Aug 2018

Ctrl+A: What did Amazon understand more than others? [S01 E03]

  • TECHNICAL LEVEL
  • Reading / 1 min.
Business
Laurence Presseault
27 Jul 2018

Ctrl+A: Content marketing isn't advertising? [S01 E02]

  • TECHNICAL LEVEL
  • Reading / 2 min.
How-to
Marion Dewaele
18 Jul 2018

Stress less about project risks

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Marion Dewaele
18 Jul 2018

Stress less about project risks

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  • Reading / 6 min.
Business
Adviso
14 Jun 2018

15 reasons not to work at Adviso

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  • Reading / 13 min.
Business
Jean-François Renaud
06 Jun 2018

Tell us about your problems rather than your solutions

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-François Renaud
08 Nov 2017

Blending innovation, a strong employment brand, and profitability

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Adviso
28 Aug 2017

Obsessing over the bottom line is killing your brand

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Jean-François Renaud
19 Apr 2017

Reinventing Facebook or Amazon for Quebec is a bad idea

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Jean-François Renaud
25 Jan 2017

The hidden face of programmatic media buys

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Jean-Michel Dubé
23 Jan 2017

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Jérôme Mongeau
10 Apr 2016

Your targeted ads can impact users' self-perception

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Thoma Daneau
27 Jun 2013

How to find an influencer Twitter user?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-François Renaud
05 Dec 2011

How technology is influencing consumption in 2012 | Infopress Conference

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  • Reading / 1 min.
Tech
Simon Lamarche
15 Jul 2008

Torrent411: the QuebecTorrent clone now open

  • TECHNICAL LEVEL
  • Reading / 1 min.
Business
Jean-François Renaud
26 Mar 2006

Philosophie d’entreprise : Google vs Microsoft

  • TECHNICAL LEVEL
  • Reading / 1 min.
Business
Jean-François Renaud
26 Mar 2006

Business philosophy: Google vs. Microsoft

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Simon Lamarche
15 May 2005

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Jean-François Renaud
04 May 2004

Automating Your Organization: A Few Pointers

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  • Reading / 2 min.
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