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Recent Paid Media & SEM posts

How-to
Caroline Leprince
11 Oct 2023

Evolving your media practice in a privacy-centric marketing context

  • Technical Level
  • Reading / 5 min.
Business
Francis Devoy
09 Jan 2023

Media trends in 2023 in an environment of uncertainty

  • Technical Level
  • Reading / 6 min.
How-to
Anaïs Boisvert
03 Oct 2022

Ad accounts: beware of phishing!

  • Technical Level
  • Reading / 6 min.
How-to
Meryem Abou El Bal
03 May 2021

Plan your media strategy when redesigning your website

  • Technical Level
  • Reading / 6 min.
How-to
Olivier Houle
25 Feb 2021

The impact of cookie apocalypse on digital media

  • Technical Level
  • Reading / 16 min.
Tech
Nicolas Villeneuve
10 Feb 2021

The end of transparency at Google

  • Technical Level
  • Reading / 6 min.
Series
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • Technical Level
  • Reading / 5 min.
Cookie Apocalypse
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • Technical Level
  • Reading / 5 min.
Series
Jean-Christophe Mauss
21 Jan 2021

iOS 14 disrupts the Facebook Ads ecosystem

  • Technical Level
  • Reading / 13 min.
Cookie Apocalypse
Jean-Christophe Mauss
21 Jan 2021

iOS 14 disrupts the Facebook Ads ecosystem

  • Technical Level
  • Reading / 13 min.
Business
Francis Devoy
11 Jan 2021

What will be the legacy of 2020 in digital media?

  • Technical Level
  • Reading / 4 min.
Cookie Apocalypse
Jean-François Renaud
11 Jan 2021

The coming erosion of your digital revenue

  • Technical Level
  • Reading / 6 min.
Business
Nicolas Villeneuve
30 Oct 2020

What will holiday shopping look like this year?

  • Technical Level
  • Reading / 4 min.
Business
Nicolas Villeneuve
30 Oct 2020

What to expect for holiday shopping this year?

  • Technical Level
  • Reading / 7 min.
How-to
Jean-Christophe Mauss
02 Jul 2020

Facebook Creative Hub

  • Technical Level
  • Reading / 6 min.
Business
Nicolas Villeneuve
01 Jun 2020

Users’ preferred devices during lockdown

  • Technical Level
  • Reading / 5 min.
How-to
Nicolas Villeneuve
04 May 2020

How nonprofits can get the most out of their $120,000 US Google Ad Grants

  • Technical Level
  • Reading / 4 min.
How-to
Camille Dupuy Groulx
04 May 2020

Spotify: A goldmine for advertisers

  • Technical Level
  • Reading / 7 min.
Business
Edouard Reinach
23 Mar 2020

COVID-19: current impacts and forecasts [Roundtable]

  • Technical Level
  • Reading / 11 min.
Tech
Nicolas Villeneuve
02 Mar 2020

Google Ads: new decade, new structure

  • Technical Level
  • Reading / 9 min.
Tech
Francis Devoy
03 Feb 2020

Programmatic Buying: The Honeymoon’s Over

  • Technical Level
  • Reading / 5 min.
Business
Francis Devoy
03 Feb 2020

Programmatic buying: the ride is over

  • Technical Level
  • Reading / 5 min.
Tech
Francis Devoy
03 Feb 2020

I Tested the Off-Facebook Activity Management Module

  • Technical Level
  • Reading / 4 min.
Tech
Pascal-Philippe Bergeron
03 Feb 2020

The slippage of third-party audiences

  • Technical Level
  • Reading / 9 min.
Tech
Pascal-Philippe Bergeron
31 Jan 2020

The problem with third-party audiences

  • Technical Level
  • Reading / 8 min.
Tech
Roger Kamena
16 Jan 2020

The Countdown to the Cookie Apocalypse Is Officially On

  • Technical Level
  • Reading / 10 min.
Business
Jonathan Lemay
07 Jan 2020

What will the next 5 years look like for Facebook?

  • Technical Level
  • Reading / 3 min.
Tech
Roger Kamena
07 Jan 2020

An Omnichannel Approach to Marketing AI

  • Technical Level
  • Reading / 11 min.
How-to
Jean-François Renaud
06 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Technical Level
  • Reading / 5 min.
Series
Francis Devoy
11 Jun 2019

Ctrl+A – Buying local in digital advertising [S02 E01]

  • Technical Level
  • Reading / 22 min.
Business
Francis Devoy
23 May 2019

Profitability, monetization and audiences: our analysis of the Netflix model

  • Technical Level
  • Reading / 7 min.
Business
Jean-Christophe Mauss
15 May 2019

E-commerce trends in social paid: zero friction goal

  • Technical Level
  • Reading / 7 min.
Tech
Louis-Philippe Mathieu
13 May 2019

CDPs, powerful data orchestration tools [Infographic]

  • Technical Level
  • Reading / 1 min.
Tech
Louis-Philippe Mathieu
08 May 2019

How to create an effective marketing stack?

  • Technical Level
  • Reading / 6 min.
How-to
Yann Kerveant
05 Mar 2019

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

  • Technical Level
  • Reading / 5 min.
Tech
Jean-François Renaud
06 Feb 2019

What is Attribution? The Shoe Store Example

  • Technical Level
  • Reading / 6 min.
Tech
Pascal-Philippe Bergeron
08 Jan 2019

Creative optimization: comprehensive approach and tools

  • Technical Level
  • Reading / 8 min.
How-to
Jean-Christophe Mauss
31 Oct 2018

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

  • Technical Level
  • Reading / 12 min.
Business
Jean-François Renaud
27 Oct 2018

How should you invest in digital marketing? A data-based approach

  • Technical Level
  • Reading / 4 min.
Tech
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • Technical Level
  • Reading / 13 min.
How-to
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • Technical Level
  • Reading / 13 min.
Tech
Roger Kamena
11 Jul 2018

Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads

  • Technical Level
  • Reading / 9 min.
Tech
Jean-Michel Dubé
04 Jul 2018

Think Finance 2018 – Financial institutions get agile!

  • Technical Level
  • Reading / 6 min.
Tech
Jean-Michel Dubé
04 Jul 2018

Think Finance 2018 – Financial institutions in agile mode!

  • Technical Level
  • Reading / 7 min.
Business
Adviso
14 Jun 2018

15 reasons not to work at Adviso

  • Technical Level
  • Reading / 13 min.
Business
Jean-François Renaud
06 Jun 2018

Why focus on your problems rather than your solutions

  • Technical Level
  • Reading / 3 min.
Business
Jean-François Renaud
06 Jun 2018

Tell us about your problems rather than your solutions

  • Technical Level
  • Reading / 3 min.
How-to
Nicolas Villeneuve
01 Jun 2018

Guide to Writing SEM Ad Copy [AdWords]

  • Technical Level
  • Reading / 11 min.
Tech
Ai Thanh Ho
24 May 2018

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

  • Technical Level
  • Reading / 5 min.
Business
Moulaye Traore
12 May 2018

Without a strategic plan, your analytics initiatives are risky

  • Technical Level
  • Reading / 4 min.
How-to
Annabel Dufour-Brown
04 May 2018

5 simple tricks to create performing Facebook ads

  • Technical Level
  • Reading / 4 min.
Business
Nicolas Villeneuve
02 May 2018

Hero Conf Austin 2018: 3 trends to keep an eye on

  • Technical Level
  • Reading / 4 min.
Tech
Nicolas Villeneuve
02 May 2018

Hero Conf Austin 2018: 3 trends to keep an eye on

  • Technical Level
  • Reading / 4 min.
Series
Yannick Proulx
26 Apr 2018

On which devices do your users convert?

  • Technical Level
  • Reading / 3 min.
How-to
Yannick Proulx
26 Apr 2018

On which devices do your users convert?

  • Technical Level
  • Reading / 3 min.
How-to
Yannick Proulx
19 Apr 2018

What’s the value of your Facebook posts for your conversions?

  • Technical Level
  • Reading / 2 min.
Series
Yannick Proulx
19 Apr 2018

What value do your Facebook posts have for your conversions?

  • Technical Level
  • Reading / 2 min.
How-to
Yannick Proulx
11 Apr 2018

Getting started with Facebook Analytics & its omni-channel solution

  • Technical Level
  • Reading / 3 min.
Series
Yannick Proulx
11 Apr 2018

Facebook Analytics and its omnichannel solution: Where to start?

  • Technical Level
  • Reading / 2 min.
How-to
Maxime Louison
04 Apr 2018

Learn how to use content to improve the performance of your campaigns

  • Technical Level
  • Reading / 3 min.
How-to
Maxime Louison
04 Apr 2018

How to use your content to improve the performance of your campaigns?

  • Technical Level
  • Reading / 3 min.
Business
Sébastien Mayoux
21 Mar 2018

Is the “Call Us” button still relevant?

  • Technical Level
  • Reading / 5 min.
How-to
Jean-Christophe Mauss
16 Mar 2018

Take advantage of your NGO status in AdWords - Adviso

  • Technical Level
  • Reading / 10 min.
Business
Jean-Michel Dubé
02 Mar 2018

Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!

  • Technical Level
  • Reading / 4 min.
Tech
Jean-Michel Dubé
02 Mar 2018

Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!

  • Technical Level
  • Reading / 5 min.
Tech
Yannick Proulx
30 Jan 2018

Is hyper-segmentation ending on Facebook?

  • Technical Level
  • Reading / 3 min.
Tech
Francis Devoy
26 Jan 2018

The mystery of Facebook language targeting

  • Technical Level
  • Reading / 2 min.
Tech
Yannick Proulx
23 Jan 2018

The end of Newsfeed as we know it

  • Technical Level
  • Reading / 2 min.
How-to
Delphine Chapard
04 Oct 2017

Tips from an expert to save time in Excel

  • Technical Level
  • Reading / 8 min.
Tech
Sébastien Mayoux
11 Sep 2017

Do you speak the same language as your customers?

  • Technical Level
  • Reading / 4 min.
Tech
Francis Devoy
30 Aug 2017

Digital Summit Portland: Putting the customer first in your digital strategy

  • Technical Level
  • Reading / 4 min.
Tech
Francis Devoy
29 Aug 2017

Digital Summit Portland: Putting the customer first in your digital strategy

  • Technical Level
  • Reading / 4 min.
Series
Pascal-Philippe Bergeron
18 Aug 2017

Can artificial intelligence replace specialists?

  • Technical Level
  • Reading / 4 min.
Series
Pascal-Philippe Bergeron
27 Jul 2017

How to bid with maximum efficacity : the Go Play In Traffic method

  • Technical Level
  • Reading / 7 min.
Series
Pascal-Philippe Bergeron
27 Jul 2017

How to bet with maximum efficiency: the Go Play in Traffic method

  • Technical Level
  • Reading / 7 min.
Series
Pascal-Philippe Bergeron
20 Jul 2017

Historic Quality Score: how to build a business case like a pro with the Adviso method

  • Technical Level
  • Reading / 2 min.
Tech
Sébastien Mayoux
17 Jul 2017

Why the success of your media campaigns isn’t just about media

  • Technical Level
  • Reading / 5 min.
Series
Pascal-Philippe Bergeron
13 Jul 2017

Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns

  • Technical Level
  • Reading / 8 min.
Tech
Nicolas Villeneuve
10 May 2017

Last-Click is Dead, Long Live Multi-Touch Attribution!

  • Technical Level
  • Reading / 5 min.
Tech
Robin Laverdet
09 Feb 2017

4 reasons to get serious about your landing pages

  • Technical Level
  • Reading / 11 min.
Tech
Robin Laverdet
08 Feb 2017

4 reasons to get serious about your landing pages

  • Technical Level
  • Reading / 11 min.
Tech
Yannick Proulx
06 Feb 2017

8 tips to optimize your Facebook campaigns like a #Pro!

  • Technical Level
  • Reading / 4 min.
Tech
Robin Laverdet
30 Jan 2017

What if 2017 finally marked the take-off of landing pages?

  • Technical Level
  • Reading / 4 min.
Tech
Robin Laverdet
30 Jan 2017

Will 2017 finally be the year landing pages take off?

  • Technical Level
  • Reading / 3 min.
Tech
Jean-Michel Dubé
23 Jan 2017

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

  • Technical Level
  • Reading / 5 min.
Tech
Sébastien Mayoux
15 Nov 2016

Hey Siri, how can search marketing adapt to voice search?

  • Technical Level
  • Reading / 4 min.
Tech
Nicolas Villeneuve
14 Nov 2016

Taking your SEM internal. Will it pay off?

  • Technical Level
  • Reading / 5 min.
Tech
Nicolas Villeneuve
14 Nov 2016

Internalize your SEM. Such a rewarding choice?

  • Technical Level
  • Reading / 5 min.
Tech
Mathieu Zancan
09 Nov 2016

Is it possible to optimize your Tinder matches?

  • Technical Level
  • Reading / 6 min.
Tech
Francis Devoy
02 Nov 2016

Untamed remarketing: Drawing the line between conversion and intrusion

  • Technical Level
  • Reading / 3 min.
Tech
Philippe Boutin-Lizotte
06 Oct 2016

Ad blocking: the symptom of an industry that needs to reinvent itself

  • Technical Level
  • Reading / 6 min.
How-to
Renaud Miniaou
26 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Technical Level
  • Reading / 8 min.
How-to
Elsa Badinier
22 Jun 2016

5 steps guide to run a mobile app install campaign on Google AdWords

  • Technical Level
  • Reading / 6 min.
Business
Jean-François Renaud
24 May 2016

7 ingredients for a modern approach to digital media

  • Technical Level
  • Reading / 3 min.
Tech
Nicolas Villeneuve
28 Feb 2016

Disappearance of right-wing Google Adwords ads: the impacts

  • Technical Level
  • Reading / 6 min.
Tech
Jean-Michel Dubé
08 Feb 2016

Putting an end to post-click attribution: the case study

  • Technical Level
  • Reading / 4 min.
Tech
Jean-Michel Dubé
01 Feb 2016

Getting rid of “post-click” attribution

  • Technical Level
  • Reading / 6 min.
Tech
Jean-Michel Dubé
31 Jan 2016

Putting an end to post-click attribution

  • Technical Level
  • Reading / 6 min.
Business
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: When innovation pays off $60 billions a year

  • Technical Level
  • Reading / 4 min.
Tech
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: when innovation brings in US$60 billion per year

  • Technical Level
  • Reading / 5 min.
How-to
Francis Devoy
04 Aug 2015

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

  • Technical Level
  • Reading / 6 min.
How-to
Adviso
06 Jul 2015

5 reasons to buy your brand’s keywords on Google

  • Technical Level
  • Reading / 5 min.
Tech
Jean-Michel Dubé
03 Jun 2015

Programmatic buying: 5 tactics to go beyond the Google Display Network

  • Technical Level
  • Reading / 6 min.
Tech
Roger Kamena
18 Nov 2014

Programmatic buying and audience data

  • Technical Level
  • Reading / 10 min.
Tech
Roger Kamena
04 Nov 2014

What is programmatic buying?

  • Technical Level
  • Reading / 4 min.
Business
Pascal-Philippe Bergeron
15 Oct 2014

Profitability or profitability? Concepts to demystify

  • Technical Level
  • Reading / 5 min.
How-to
Thoma Daneau
09 Apr 2014

Measure the true performance of your Facebook ads by measuring conversion pixels

  • Technical Level
  • Reading / 3 min.
Tech
Thoma Daneau
10 Mar 2014

Give more visibility to your YouTube videos with Youtube Ads

  • Technical Level
  • Reading / 4 min.
Tech
Jean-Frédéric Bergeron Poudrier
03 Jul 2013

Tame the Google AdWords Keyword Planner for your search trends

  • Technical Level
  • Reading / 3 min.
Tech
Adviso
23 May 2012

Facebook Power Editor: a miraculous ad campaign management tool

  • Technical Level
  • Reading / 3 min.
Tech
Patrick Siki
16 Oct 2011

8 tips for building and choosing relevant landing pages for your Adwords campaigns

  • Technical Level
  • Reading / 4 min.
Tech
Simon T Trudeau
04 Apr 2011

The difference between Google Analytics goals and Adwords conversions (1 of 2)

  • Technical Level
  • Reading / 3 min.
Tech
Laurent Jacobs
18 May 2010

La vie privée et les nouvelles technologies

  • Technical Level
  • Reading / 3 min.
How-to
Adviso
25 Feb 2009

The “definitive” article on URL rewriting

  • Technical Level
  • Reading / 2 min.
Tech
Simon Lamarche
04 Sep 2007

10 ways to pay less for your Adwords

  • Technical Level
  • Reading / 4 min.
How-to
Simon Lamarche
04 Sep 2007

10 ways to pay less for your Adwords

  • Technical Level
  • Reading / 4 min.
Business
Jean-François Renaud
07 Feb 2006

The Most Profitable Online Content

  • Technical Level
  • Reading / 2 min.
Business
Jean-François Renaud
07 Feb 2006

The highest paying content on the web

  • Technical Level
  • Reading / 2 min.
Tech
Simon Lamarche
15 May 2005

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

  • Technical Level
  • Reading / 2 min.
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